Local Media Watch

<< Return to Blog

SMB Data Point of the Week: Radio Advertisers Heavy Co-Op Users

by | Mar 9, 2016 | BIA, Blog, Radio, SAM, SMBs

30.0% of SMBs that advertise on radio receive co-op advertising funds, according to data from Wave 19 of Local Commerce Monitor (LCM), our survey of small and medium businesses, compared to only 13.6% of overall SMBs in the survey. 31.3% of these radio SMBs receiving co-op advertising funds report that more than half of their advertising budget comes from these funds.


BIA/Kelsey’s LCM, Wave 19 reports can be purchased a la carte in the new BIA/Kelsey eStore, including a report on SMBs That Use Radio for Advertising and Marketing