by BIA Advisory Group | Mar 9, 2016 | Press Releases
Companion webinar will present key report findings with a focus on how social media has become an integral advertising channel for SMBs, and what media resellers need to know to successfully support SMB social advertisers. CHANTILLY, Va. (March 9, 2016) – Social media...
by BIA Advisory Group | Mar 8, 2016 | BIA, Blog, Conferences
Why do people opt for on-demand work? Does flexibility make up for the reported lower pay and uncertainty in scheduling? How will on-demand work be regulated, and at what level of government? At BIA/Kelsey NOW | Seattle, we looked closely at both the workers...
by BIA Advisory Group | Mar 8, 2016 | Blog, Mobile-Social
Call commerce continues to be one of the most under-recognized areas of the smartphone era. As we keep saying, calls are the new click — influencing more than $1 trillion in U.S. consumer spending. Besides the macro drivers (usage patterns, advertiser adoption),...
by BIA Advisory Group | Mar 8, 2016 | BIA, Blog, SMBs
Booker, a New York-based scheduling, customer-management, marketing and payments provider for service-industry small businesses, announced today it has completed its acquisition of Fredrick, an intelligent marketing automation tool for appointment-based businesses....
by BIA Advisory Group | Mar 7, 2016 | Blog, Conferences, Mobile-Social
They say ideas are cheap: It’s all about execution. But before you can execute, it’s all about documenting and synthesizing ideas. It doesn’t always require idea mapping software or even white board venn diagrams. Sometimes all you need is a good-old...
by BIA Advisory Group | Mar 7, 2016 | BIA, Blog, Conferences
Here’s another fascinating session from Seattle NOW important to understanding the on-demand landscape, featuring Uber, HomeAdvisor and MasterCard. The rise of global logistics networks have begun to reshape local marketplaces, providing connections between...
by Rick Ducey | Mar 4, 2016 | BIA, Blog, Conferences, Local Advertising Forecast, Mobile-Social, Newspapers, Radio
Google leads the pack as the #1 ad biller for paid media in New York City. This according to BIA/Kelsey’s new Local Competition Report (LCR). With $771M and a 7.64 percent share of ad spend in NYC, Google leads Facebook, Bing, Yahoo!, Pandora, Yelp, Twitter, and...
by Rick Ducey | Mar 4, 2016 | BIA, Blog
BIA/Kelsey Presenting at NAB PILOT’s Digital Future Exchange Summit: Digital Insights and Strategies for Local Broadcasting (part of the 2016 NAB Show) BIA/Kelsey will be a featured presenter at the Digital Futures Exchange (DFX) that is a one-day conference hosted on...
by BIA Advisory Group | Mar 3, 2016 | Blog, Mobile-Social
Apps now consume about 80 percent of consumers’ time with mobile. This has big implications for Google, as traditional browser-based search is being displaced to some degree. The question is what this means for local media companies and tech startups? This is...
by Celine Matthiessen | Mar 3, 2016 | BIA, Blog, SAM, SMBs
Only 45% of SMBs track analytics and the others give the reason that they don’t have time, experience or budget to track analytics according to an infographic from SCORE.org. In our Local Commerce Monitor 19 survey of small businesses, SMBs say they want to use...
