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SMB Data Point of the Week: SMBs Managed Digital Ad Spend Increases

by | Mar 16, 2016 | BIA, Blog, SAM, SMBs

38.6% of the advertising budgets of SMBs that prefer “Do It With Me” or “Do It For Me” (DIWM/DIFM) models for digital advertising went toward digital media in the past 12 months. This is up from our previous year (32.2%) and is expected to rise to 40.2% in the next 12 months.

Similar SMBs that prefer a “Do It Myself” (DIY) model are also showing growth with a share of 35.8% in 2015, which is expected to increase to 38.3% in 2016.



BIA/Kelsey’s LCM, Wave 19 reports can be purchased a la carte in the new BIA/Kelsey eStore, including the SMBs That Prefer “Do It With Me” (DIWM) or “Do It For Me” (DIFM) – LCM Wave 19 report.

Our LCM reports look at where particular SMBs (broken out by size, vertical, etc.) spend the most, as well as the top channels for marketing and advertising. Additionally, our reports provide analysis on the best product and service offers for highly coveted groups of SMBs.