by BIA Advisory Group | Jun 16, 2016 | Press Releases
Native social advertising will represent more than one-quarter (28.1%) of U.S. local-targeted ad spend by 2020, pulling market share from search and display. CHANTILLY, Va. (June 16, 2016) – In the spring update to its U.S. Local Advertising Forecast 2016, BIA/Kelsey...
by BIA Advisory Group | Jun 15, 2016 | Blog, Conferences, Mobile-Social
The oldest millennials are 36. In addition to making me feel old, that means that millennials now wholly occupy the coveted 18 – 34 consumer demographic. Among other things that makes them a core consideration for all marketers. In localized marketing, this is...
by Suzanne Ackley | Jun 15, 2016 | BIA, Blog, SAM, SMBs
Nearly one in four small and medium-sized businesses offer a loyalty program according to our Local Commerce Monitor™ (LCM). Top industries that use loyalty are retail, construction/contracting, and accounting/bookkeeping. While there are a large number of...
by BIA Advisory Group | Jun 14, 2016 | BIA, Blog, Broadcast, Vantage Point
This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please...
by BIA Advisory Group | Jun 8, 2016 | BIA, Blog, Conferences, SMBs
Transforming ad sales from legacy media to digital aint easy. This can be seen in the relatively low success rate among media companies that sell both. This was the topic of a panel at the recent BIA/Kelsey ENGAGE (video below). But despite the low success rate,...
by Suzanne Ackley | Jun 8, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
In our Local Commerce Monitor™ (LCM) survey of small- and medium-sized businesses (SMBs) the use of social media by SMBs overall is strongly driven by Facebook. Seven out of ten SMBs in our full sample* report using at least one of the different social media...
by BIA Advisory Group | Jun 4, 2016 | BIA, Blog
The Berry Company has followed the footsteps of many of its peers in the Global Yellow Pages industry and has changed its name — seeking a new identify that is relevant today and reflects how the company has changed. Berry will soon be no more. The...
by BIA Advisory Group | Jun 3, 2016 | Blog, Mobile-Social
Workplaces throughout the tech and business worlds have been circulating Mary Meeker’s famous annual “data dump” this week. For analysts, the Internet Trends Report is like Christmas… I’ve been spending lots of time with the slides....
by BIA Advisory Group | Jun 3, 2016 | BIA, Blog, Mobile-Social
YP continues its push to integrate content from popular consumer application, this week announcing a deal to include many of Groupon’s active deals in search results on YP.com and the YPmobile app. Chicago-based Groupon has about 450,000 active deals. YP has...
by BIA Advisory Group | Jun 2, 2016 | BIA, Blog
A couple weeks ago, at BIA/Kelsey ENGAGE, I made the comment that the local on-demand industry has achieved “peak-Uber,” when the company seems inevitable and unbeatable but will be hard-pressed to continue to raise capital at the break-neck pace it has...
