by Celine Matthiessen | Jun 29, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
June is graduation month and in the spirit of graduation month in our Local Commerce Monitor™ Wave 19 data, there are some interesting segments of SMBs who are ahead of the curve on their use social or mobile channels than the average small business in our...
by Suzanne Ackley | Jun 23, 2016 | BIA, Blog, SAM, SMBs
In BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses, we asked our 1,000+ respondents if they use customer relationship management (CRM) systems. 1 in 4 SMBs reported that they currently use a CRM system and another 20.7% responded that they...
by Celine Matthiessen | Jun 22, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Millennial consumers heavy usage of social and video is driving changes in how small businesses approach advertising according to a new study, “Unlocking the Most Powerful Shift in SMB Marketing,” from Magisto. Millennials create video and share on social...
by Rick Ducey | Jun 22, 2016 | BIA, Blog, Broadcast
The National Association of Broadcasters is placing bets on the broadcasting industry’s future by offering cash awards of up to $20K in its PILOT Challenge for those submitting winning ideas that present innovative value propositions to both the audience and...
by BIA Advisory Group | Jun 22, 2016 | BIA, Blog, SMBs
Manta and BIA/Kelsey will join forces on a webinar next week (June 29 from 2 pm – 3 pm Eastern Time) that looks at the vexing problem of acquiring very small businesses at a customer acquisition cost that doesn’t break the bank. The webinar will be modeled...
by BIA Advisory Group | Jun 21, 2016 | Blog, Conferences, Mobile-Social, SMBs
It may sound obvious but most local media companies don’t do it: “Have the local business owner’s interests at heart,” says Jef Biesman. As VP of Customer Marketing and Acquisition at YP, he has perhaps more perspective than anyone in local...
by BIA Advisory Group | Jun 20, 2016 | Blog, Vantage Point
This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please...
by BIA Advisory Group | Jun 17, 2016 | Blog, Mobile-Social
Earlier this week, Facebook announced it will track the spatial behavior of signed-in users via GPS. This is meant to measure local foot traffic that’s influenced by ads, and it will have a considerable impact on offline attribution given Facebook’s scale...
by Suzanne Ackley | Jun 16, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Earlier this week Microsoft acquired social media networking site LinkedIn for $26.2 billion. With the acquisition, Microsoft CEO Mr. Satya Nadella says the company plans to combine the programs (such as Microsoft’s Office and Office 365) and professional...
by BIA Advisory Group | Jun 16, 2016 | Blog, Local Advertising Forecast, Mobile-Social
U.S. mobile ad revenues will grow from $25 billion last year to $72 billion by 2020.* That’s according to the mobile portion of BIA/Kelsey’s latest local media forecast, released today. Of this total, location targeted mobile ad spend** will grow from $9.8...
