by Suzanne Ackley | Jul 13, 2016 | BIA, Blog, SAM, SMBs, Verticals
In BIA/Kelsey’s Local Commerce Monitor™ nearly a third of small businesses in the financial services vertical opt for a “do it with/for me” model. This is the largest percent among our vertical categories with most opting for “do it myself”....
by BIA Advisory Group | Jul 12, 2016 | Blog, Conferences
In the multi-screen world we live in, how do you drive and attribute local business leads effectively? This was the topic of a session at BIA/Kelsey ENGAGE, focused on the B2B lead generation process. Representing steps of this process — from lead...
by BIA Advisory Group | Jul 12, 2016 | Blog, Mobile-Social
It appears that reality is meeting the hype around conversational commerce. As we’ve covered, massively popular social messaging apps like Facebook messenger are evolving from peer-to-peer use to commerce. Though I’m bullish on that concept, one question...
by BIA Advisory Group | Jul 7, 2016 | BIA, Blog, Conferences
What was the most important acquisition in the local media sector this year? Will Uber be around in 3 years? and who played the best Batman? These were a few of the topics batted around during an analyst lightning round to close BIA/Kelsey ENGAGE. Strung out from...
by Suzanne Ackley | Jul 6, 2016 | BIA, Blog, Local Advertising Forecast, SAM, SMBs
In BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses, we asked our small business owners which of 50+ media channels they use for advertising and promotion. Nearly 36% SMBs reported that they use directories, including print and...
by BIA Advisory Group | Jul 6, 2016 | Blog, Mobile-Social
Voice has been catapulted in the smartphone era. The telephone is 180 years old but has only been recently reinvented, as it’s bolted to a universal search and access device. An on-demand culture has boosted call volume, while AI won’t be the threat...
by BIA Advisory Group | Jul 5, 2016 | BIA, Blog, Conferences, Mobile-Social
Effective local advertising is an elusive animal as we know. The animal that OwnLocal co-founder Jeremy Mims pegs is a cartoon Road Runner — and its nemesis Coyote’s comically unsuccessful attempts to snare it. We’ve all seen it. And much like Wile...
by BIA Advisory Group | Jul 5, 2016 | Blog, SMBs, Vantage Point
This is the latest in BIA/Kelsey’s Vantage Points series. On a semi-weekly basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact...
by Celine Matthiessen | Jul 1, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are beginning to adopt mobile apps to their marketing strategies with 4% of SMBs in our Local Commerce Monitor™ say they use a mobile app in their advertising and marketing strategies. In a recent Clutch study, “Mobile Apps and Small...
by BIA Advisory Group | Jun 30, 2016 | BIA, Blog, Conferences
At BIA/Kelsey’s recent Engage conference, Gatehouse Media’s Peter Newton shared a detailed look at how Gatehouse’s digital agency wing Propel Marketing is expanding its scope and relevance for its SMB customers. Today, Propel is moving well beyond...
