by BIA Advisory Group | Jun 2, 2016 | BIA, Blog
When John Allan took the helm at Sensis in 2012, he inherited a print-focused, sales-driven directory organization that still rewarded its top sales performers with an annual international reward trip that cost the company millions of dollars, even in years when sales...
by Celine Matthiessen | Jun 2, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Instagram is being used by more small businesses. According to our Local Commerce Monitor ™ social media, especially newer channels like Instagram, are very appealing to small businesses. In our survey 11% of SMBs say they use Instagram and the majority report...
by BIA Advisory Group | Jun 2, 2016 | Press Releases
The spring update to BIA/Kelsey’s U.S. Local Advertising Forecast 2016 reveals local media will experience consistent growth from 2015-2020 at 4.2% CAGR. CHANTILLY, Va. (June 2, 2016) – In the spring update to its U.S. Local Advertising Forecast 2016, BIA/Kelsey...
by Suzanne Ackley | Jun 1, 2016 | BIA, Blog, SAM, SMBs
In our Local Commerce Monitor™ (LCM) survey of SMBs we asked SMBs what model they prefer for online advertising – Do It Myself (DIY) or Do It With/For Me (DIWM/DIFM). The vast majority (58.2%) prefer a DIY model. When we look at the marketing priorities...
by BIA Advisory Group | May 31, 2016 | Blog, Conferences, Mobile-Social
Conversational commerce is the rage. And most tech giants are jumping on board, as seen at Microsoft Build, Facebook F8, and Google I/O. We also tackled the topic — zeroing in on its many local implications — at BIA/Kelsey ENGAGE (video below). As...
by BIA Advisory Group | May 30, 2016 | Blog, Mobile-Social
Conversational commerce is the rage. And most tech giants are jumping on board, as seen at Microsoft Build, Facebook F8, and Google I/O. We also tackled the topic — zeroing in on its many local implications — at BIA/Kelsey ENGAGE (video below). As...
by Suzanne Ackley | May 26, 2016 | Blog, Local Advertising Forecast
Over-the-air television advertising revenues* in Atlanta, Georgia reached $428.3 million in 2015, according to BIA/Kelsey’s new Local Competition Report on the Atlanta television market. This $428.3 million revenue estimate is broken down by owner in the pie chart...
by Celine Matthiessen | May 26, 2016 | BIA, Blog
The National Federal of Independent Businesses (NFIB), which is known for keeping the pulse on US small businesses through their monthly small business economics trends report, offers other interesting data on small business owners. There’s been a lot of mention...
by BIA Advisory Group | May 26, 2016 | Blog, Conferences, Mobile-Social
In business, odds are stacked against any company when navigating growth, competition, disruption and cultural maintenance. An edge can be gained from being better informed… sort of like the Moneyball approach. But it’s much more that, as author and...
by BIA Advisory Group | May 25, 2016 | BIA, Blog, Mobile-Social
When discussing early adopters in any new medium, newspapers aren’t usually on the list. But the New York Times has bucked the trend lately with a VR-focused newsroom and corporate mission. “We’ve got just about every desk in the newsroom —...
