by Mark Fratrik | Aug 17, 2016 | BIA, Blog, Broadcast, Radio
On July 29th, the FCC opened a window for FM translator sales. Each week, we will report on activity throughout the open window period that ends in late October. More details and analysis are here. _______ Since the July 29th window opening for FM translators, there...
by BIA Advisory Group | Aug 16, 2016 | Blog, Conferences, Mobile-Social
Given the rapid growth of mobile “near me” searches, Shoe Carnival wants to convert local searchers into shoppers. But this seemingly obvious opportunity is mired in execution challenges. It’s not just about contextualized and location-targeted...
by Mark Fratrik | Aug 12, 2016 | BIA, Blog, Local Advertising Forecast, Radio
To help the radio industry and those who follow it, BIA/Kelsey has decided to issue quarterly local radio revenue reports. Our new analysis will begin the 3rd quarter of 2016 and we’ll issue the first report in November. As the local media marketplace becomes...
by Celine Matthiessen | Aug 12, 2016 | BIA, Blog, SMBs
A new study from the Alternative Board looks at the challenges faced by small businesses on social media. Over half of small businesses in the US have a Facebook page and the challenge for small businesses is not social presence but how to connect to consumers through...
by BIA Advisory Group | Aug 11, 2016 | Blog, Mobile-Social
Snapchat is my new favorite dark horse in the world of location-based marketing. We’ve covered its local implications a few times on the page and on the stage, which most recently advanced with Geofilters. Following its white paper on the topic, Yext held a...
by Celine Matthiessen | Aug 10, 2016 | BIA, Blog
With the end of summer and start of school, back to school shopping is on many consumers minds – 55% are using Pinterest for online shopping according to a Kleiner Perkin’s trend report. BIA/Kelsey track small business use of more than fifty advertising...
by BIA Advisory Group | Aug 10, 2016 | Blog, Mobile-Social
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. The report can be downloaded for free here. The Base Ingredient The telephone is 140 years old, yet...
by BIA Advisory Group | Aug 10, 2016 | Press Releases
New state-of-the-industry report delves into the impact of increased consumer and advertiser choices on local TV; includes local media revenue forecasts. CHANTILLY, Va. (Aug. 10, 2016) – BIA/Kelsey analyzes opportunities and hurdles for the local television industry...
by BIA Advisory Group | Aug 9, 2016 | Blog, Conferences, Mobile-Social
Digital agencies fill an important gap: high touch digital marketing for local businesses. That also makes them notable competitors to large local media sellers like newspapers, broadcasters and directory publishers. Agencies also come in many forms, including product...
by Suzanne Ackley | Aug 4, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
When it comes to online shopping, consumers are more likely to turn to their mobile devices than a computer, according to a new study. Demandware Shopping Index (Q1/2016) analyzed the shopping activities of 400 million shoppers worldwide and found that 47% of web...
