by BIA Advisory Group | Aug 4, 2016 | BIA, Blog
Though Pokémon Go is breaking engagement records left and right, its staying power is up for debate. This has a lot to do with the science of gaming and the types of game mechanics that breed sustainable play over time. Regardless of whether or not it’s going...
by Suzanne Ackley | Aug 3, 2016 | BIA, Blog, SAM, SMBs
There is a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization (SEO) combined with social marketing solutions. SEM/SEO services topped the list of future marketing priorities for small and medium-sized businesses...
by BIA Advisory Group | Aug 3, 2016 | Blog, Conferences, Mobile-Social
There’s lots of talk about attribution these days, especially attributing offline sales (most U.S. commerce) to online/mobile engagement. This is where the challenge points come in…connecting atoms to bits. Nowhere is this embodied more than xAd’s...
by BIA Advisory Group | Aug 2, 2016 | Blog, Mobile-Social
BIA/Kelsey Bytes are excerpts from research reports. This is the first installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. The report can be downloaded for free here. CALL COMMERCE: WHAT IS IT? One of the most important and...
by BIA Advisory Group | Aug 1, 2016 | BIA, Blog
Uber has traded in its China business model for a 20 percent share in a new joint venture with its primary Chinese competitor, Didi Chuxing. Handing over its brand in China as well as its network of drivers and customers, Uber will receive approximately $7 billion in...
by BIA Advisory Group | Aug 1, 2016 | Press Releases
New BIA/Kelsey Insight Paper suggests the adoption of programmatic in the national TV market holds clues to what will drive programmatic ad buying at the local level. CHANTILLY, Va. (Aug. 1, 2016) – BIA/Kelsey today released its mid-year update in a series of Insight...
by BIA Advisory Group | Jul 29, 2016 | Blog, Mobile-Social
The migration from traditional display in mobile continues. Defined mostly as banner ads, we’ve seen a palpable backlash to their saturation, poor targeting and obtrusiveness. This has fueled the ad blocker movement. The latest evidence is seen in comments from...
by Suzanne Ackley | Jul 28, 2016 | BIA, Blog, SAM, SMBs
According to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs), 18.4% of the SMBs in the survey report using co-op advertising funds. Of these, 45.2% are franchisees or licensees of larger national companies — most owning...
by BIA Advisory Group | Jul 27, 2016 | Blog, Mobile-Social
Voice has been catapulted in the smartphone era. The telephone is 140 years old but has only been recently reinvented, as it’s bolted to an always-handy search and discovery device. An on-demand culture has boosted call volume, while AI won’t be the threat...
by BIA Advisory Group | Jul 27, 2016 | Press Releases
New BIA/Kelsey Industry Watch report examines the growing importance of call commerce. CHANTILLY, Va. (July 27, 2016) – A new Industry Watch report from BIA/Kelsey examines one of the most under-recognized areas of the media and advertising worlds: call commerce....
