by BIA Advisory Group | Apr 14, 2016 | Press Releases
#BIAKENGAGE, May 16-18, in Austin, to feature winning case studies about delivering local #advertising and #marketing solutions for enterprises and SMBs. CHANTILLY, Va. (April 14, 2016) – The latest innovations and best practices in local advertising and marketing...
by BIA Advisory Group | Apr 14, 2016 | Blog, Conferences
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the takeaways from a morning panel at the recent BIA/Kelsey BRANDS. To crack this code — borrowing from the session’s title — some...
by Suzanne Ackley | Apr 14, 2016 | BIA, Blog, Broadcast, Mobile-Social, Radio
In Philadelphia, the City of Brotherly Love, digital* media outperformed over-the-air broadcast** in generating revenue in 2015, according to BIA/Kelsey’s new Local Competition Report for the Philadelphia television market (see chart above). Broadcast, which combines...
by BIA Advisory Group | Apr 13, 2016 | BIA, Blog, Conferences
What are best practices in today’s Local Commerce Universe? What are lessons in helping local businesses acquire and retain customers, especially in today’s evolving multi-screen world? We want to hear from you. During next month’s BIA/Kelsey ENGAGE,...
by Suzanne Ackley | Apr 13, 2016 | BIA, Blog, SAM, SMBs
In BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses, we divided SMBS into three groups: 1 employee (very small businesses), 2 to 9 employees (small businesses) and 10 to 99 employees (medium businesses). When comparing the SMBs in these three...
by BIA Advisory Group | Apr 13, 2016 | BIA, Blog, Conferences
Innovation, execution and re-invention are some of the common themes among the headline speakers at BIA/Kelsey’s upcoming ENGAGE conference in Austin, Texas. ENGAGE runs from May 16-18 at the Austin Hilton. Opening headliner (May 17) Steven Johnson is a leading...
by BIA Advisory Group | Apr 12, 2016 | BIA, Blog, Mobile-Social
The universe is expanding — the Local Commerce Universe (LCU) that is. Comprised of companies that derive revenue from local commerce and advertising, it will reach $440 billion by 2021, up from $285 billion today. Digital media & advertising has the largest...
by BIA Advisory Group | Apr 11, 2016 | BIA, Blog, Mobile-Social
Messaging apps and chat bots are all the rage. They were a highlight at Microsoft’s recent Build conference; Kik’s bot store announcement last week; and they could dominate Facebook’s F8 developer conference this week. If you have no idea what...
by Celine Matthiessen | Apr 7, 2016 | BIA, Blog, SAM, SMBs
Very small businesses (VSBs) compete on digital channels because they take advantage of the large amount of free digital advertising and marketing available. In our Local Commerce Monitor™ (LCM) survey of small businesses, VSBs are defined as small businesses...
by BIA Advisory Group | Apr 7, 2016 | BIA, Blog
Even as messaging apps and chat bots take over the world, people still have a biological urge to communicate by voice. This applies to commerce, especially where there is complexity. And complexity tends to happen in high-consideration, high-value products (i.e....
