by BIA Advisory Group | Apr 22, 2016 | BIA, Blog, Conferences, Mobile-Social
Jeff Biesman knows it sounds cliche, but local companies still don’t do it: “Have the local business owner’s interests at heart.” As VP of Customer Marketing and Acquisition at YP, he has perhaps more perspective than anyone in local about...
by Suzanne Ackley | Apr 21, 2016 | BIA, Blog, Broadcast, Local Advertising Forecast, Newspapers, Radio
Google was the top biller in Boston in 2015, according to BIA/Kelsey’s new Local Competition Report on the Boston television market, with nearly $238 million in local advertising revenue* – more than double its nearest competitor, Hearst Television, in 2nd place...
by Rick Ducey | Apr 21, 2016 | BIA, Blog, Mobile-Social
Last week’s AdExchanger’s Programmatic I/O conference drew an unexpectedly large audience of about 900 publishers, brands, agencies, adtech and other industry executives to focus on all things programmatic. Programmatic’s main innovations...
by BIA Advisory Group | Apr 20, 2016 | Blog, Conferences, Mobile-Social
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. But making this perennial challenge more complex is the need to establish or track down brand...
by Suzanne Ackley | Apr 20, 2016 | BIA, Blog, SAM, SMBs
Size matters, when it comes to small- and medium-sized businesses, according to BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of SMBs. While the vast majority of SMBs surveyed prefer a Do-It-Yourself (DIY) model for digital advertising, there’s...
by BIA Advisory Group | Apr 19, 2016 | Blog, Conferences, Mobile-Social
One important trend we’ve followed closely is the compression of local search. Instead of search queries, results pages, links, listings and reviews, we’re seeing an end-run directly to the action. Driven by macro-factors like smartphones,...
by BIA Advisory Group | Apr 18, 2016 | BIA, Blog, Conferences
BIA/Kelsey’s ENGAGE conference next month in Austin, Texas, is about innovating and executing in the local and SMB digital marketplace. The local and SMB space isn’t just about creating tools, it’s also about building audiences in order to drive...
by BIA Advisory Group | Apr 18, 2016 | Blog, Conferences, Mobile-Social
Even as messaging apps and chat bots take over the world, people still have a biological urge to communicate by voice. This applies to commerce, especially where there is complexity. And complexity tends to happen in high-consideration, high-value products like cars....
by BIA Advisory Group | Apr 15, 2016 | BIA, Blog, Conferences
Abid Chaudhry and I discuss the fall of Shuddle, the Bay Area-based “Uber for kids” startup that closed its doors today after raising $12.2 million. What does this suggest for high-value vertical on-demand services? Can they differentiate enough to...
by BIA Advisory Group | Apr 15, 2016 | Blog, Mobile-Social
Conversational commerce is suddenly the hottest topic in tech. It combines popular messaging apps with emerging AI to make for a sexy topic that everyone is eating up. But despite the hype cycle, we believe it has real legs for local commerce. For those unfamiliar,...
