by BIA Advisory Group | Apr 29, 2016 | BIA, Blog, Conferences
Transforming ad sales from legacy media to digital aint easy. This can be seen in the relatively low success rate among media companies that sell both (i.e. newspaper). Meanwhile the debate rages on: separate or combine digital and traditional ad sales divisions? But...
by Celine Matthiessen | Apr 28, 2016 | BIA, Blog, Broadcast, SAM, SMBs
Nielsen’s latest Watch Report on the media touch points of digital shoppers found live TV, specifically local news and broadcast, continues to be an effective medium to reach digital auto shoppers. According to Nielsen, consumers’ decisions like shopping...
by BIA Advisory Group | Apr 28, 2016 | BIA, Blog
Virtual reality is assumed to be a gaming technology and most people expect it to be proven first with game enthusiasts. But the real economic opportunity for VR lies in the enterprise and local engagement with customers, who will be able to step inside a...
by BIA Advisory Group | Apr 28, 2016 | Blog
Mitch Ratcliffe and Abid Chaudhry of BIA/Kelsey discuss the fall of Shuddle, the “Uber for kids,” and what to expect as on-demand services seek to increase their differentiation and revenue.
by BIA Advisory Group | Apr 28, 2016 | Blog, Conferences, Mobile-Social
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. But what about the “monday morning” action items to begin to implement right away?...
by Celine Matthiessen | Apr 27, 2016 | BIA, Blog, SAM, SMBs
In our Local Commerce Monitor (LCM) Wave 19 survey of small businesses, when we look at small businesses who use direct mail, almost 60% pay a third party to manage their digital advertising. 30% of these small businesses say they use small, local digital agencies for...
by Rick Ducey | Apr 27, 2016 | BIA, Blog
Sinclair Broadcast Group and USIM successfully completed an initiative to compete for network television ad dollars in favor of more effective spending in local television. The initiative comprised a three market buy comparing measurement services and methodologies to...
by BIA Advisory Group | Apr 26, 2016 | BIA, Blog
Most display ads on desktop and mobile are now bought programmatically. And the practice is extending into other ad mediums like local television. With this backdrop, BIA/Kelsey ran a workshop at the recent Programmatic I/O and the session video is available. As...
by BIA Advisory Group | Apr 26, 2016 | BIA, Blog, Conferences
John Allan was brought on to reform the Australian directory company Sensis into a business that could survive in a future that demands nimbleness and efficiency across the enterprise but particularly in the sales organization. Directory sales organizations...
by BIA Advisory Group | Apr 25, 2016 | Blog, Mobile-Social
As discussed at December’s BIA/Kelsey NEXT, millennials are what’s really next. Suddenly, they* fully occupy the coveted and buying-empowered 18-34 demographic. This makes their behavior and proclivities a core design principle for marketers everywhere....
