by BIA Advisory Group | May 9, 2016 | Blog, Mobile-Social
The tech media and blogosphere have a love/hate relationship with beacons. They have become a shining example (excuse the pun) of local’s holy grail to “close the loop” in the consumer journey. They pick up where GPS leaves off, in the last mile to...
by BIA Advisory Group | May 9, 2016 | Press Releases
U.S. Local TV stations experiencing higher than anticipated ad revenues in 2016 due in part to protracted presidential primary season and stronger economic data. CHANTILLY, Va. (May 9, 2016) – BIA/Kelsey, advisor to companies in the local media industry, forecasts...
by Celine Matthiessen | May 6, 2016 | BIA, Blog, SMBs
Wrapping up National Small Business Week, the Local Search Association (LSA) published a great infographic that compiles research on the state of small business marketing. LSA’s infographic reports 71 percent of SMBs manage their digital marketing internally and...
by BIA Advisory Group | May 5, 2016 | BIA, Blog, Conferences
The Brand-to-local playbook is constantly changing in a multi-screen and millennial-impacted world. This was one of the underlying themes at the recent BIA/Kelsey BRANDS. One of those screens continues to be television. In fact, it’s not just one screen: TV...
by Suzanne Ackley | May 5, 2016 | BIA, Blog, Local Advertising Forecast, Newspapers
When it comes to online advertising, Google is on top… at least in the Dallas-Ft. Worth market. Google was the top biller in Dallas-Ft. Worth in 2015, according to BIA/Kelsey’s new Local Competition Report on the Dallas-Ft. Worth television market. According to...
by BIA Advisory Group | May 4, 2016 | BIA, Blog, Mobile-Social
It doesn’t get much more “local” than all of the devices that surround us and sit in our pockets. And the continued march of Moore’s Law means that more and more items will be connected. This is the promise of the internet of things (IoT). But...
by Suzanne Ackley | May 4, 2016 | BIA, Blog, SAM, SMBs
New businesses* are heavy users of free or (relatively) low cost advertising, according to BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey of SMBs. While most of the small- and medium-sized businesses in the survey report using a Facebook page and website for...
by BIA Advisory Group | May 3, 2016 | BIA, Blog, Conferences
Sales transformation is all about people, process and product. That’s according to BIA/Kelsey sales transformation guru Stacey Sedbrook. As discussed last week, people is a big one and sometimes requires hard decisions. But product is also critical....
by Rick Ducey | May 2, 2016 | BIA, Blog
Martech’s unofficial but authoritative chief evangelist, Scott Brinker, just released Hacking Marketing, a book that essentially provides a recipe for adapting software’s agile philosophy and methodology to marketing problems. And since marketing is now...
by BIA Advisory Group | Apr 29, 2016 | Blog
Mitch Ratcliffe and Abid Chaudhry of BIA/Kelsey discuss Uber’s $100M settlement with drivers in California and Massachussetts. We also cover the impact of service scheduling in local commerce.
