by BIA Advisory Group | Sep 23, 2016 | BIA, Blog
Twitter’s now an NFL broadcaster, Google enters the Messaging wars, and Marchex unwinds the advertising world’s “last click attribution” dilemma. These were the topics of this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and...
by BIA Advisory Group | Sep 22, 2016 | Blog, Mobile-Social
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here. Beyond...
by BIA Advisory Group | Sep 20, 2016 | BIA, Blog, Conferences
Traditional digital advertising models no longer work for SMBs, according to GotU’s Amedeo Guffanti. New standards in the local advertising landscape require more tangibile results. Guffanti recently demonstrated these principles at BIA/Kelsey ENGAGE through the...
by BIA Advisory Group | Sep 20, 2016 | Press Releases
New, 60-plus-page report offers insights into the local advertising marketplace, the radio industry, CBS Radio properties and the markets in which CBS Radio competes. CHANTILLY, Va. (Sept. 20, 2016) – BIA/Kelsey, the leader in broadcasting research and valuation, has...
by Thomas Buono | Sep 20, 2016 | BIA, Blog
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, CBS Radio as it Approaches IPO: Industry Position, Competitive Assessment, Valuation Estimates. CBS Radio Inc. (“CBS Radio”) is in the process of...
by BIA Advisory Group | Sep 19, 2016 | BIA, Blog
Joey Glowaki, VP of Sales and Business Development at Manta, developer of marketing automation tools, joined me for a conversation about “audience extension” strategies. Audience extension is a data-driven targeting technique that enables a publisher to...
by BIA Advisory Group | Sep 16, 2016 | BIA, Blog, Mobile-Social
What’s the deal with AirPods? What is ‘service commerce?’ And can a Captain Sulu hologram portend the future of local commerce? These were a few of the topics we discussed on the inaugural episode of BIA/Kelsey’s new podcast BIA/Kelsey LIVE...
by BIA Advisory Group | Sep 15, 2016 | Blog, Mobile-Social
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here. Call...
by Suzanne Ackley | Sep 15, 2016 | Blog, Local Advertising Forecast, Mobile-Social, SMBs
According to a study from Teads and eMarketer more advertisers are turning to mobile video for brand awareness. The Teads study found that advertisers liked that mobile video helped increase brand awareness and enabled them to reach more targeted audiences. The top...
by BIA Advisory Group | Sep 13, 2016 | Blog, Conferences, Mobile-Social
Which is easier, transforming a legacy media company or turning a battleship around in a canal? That may sound dramatic, but the struggle is real. The Local Media Association (LMA) organized a mini workshop at BIA/Kelsey ENGAGE to tackle this question and its many...
