by BIA Advisory Group | Oct 7, 2016 | Blog, Mobile-Social
Google plants itself in the home, Samsung breaks into AI, and Facebook gets into local classifieds. These were a few topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests, we’ll be live...
by BIA Advisory Group | Oct 6, 2016 | Blog, Mobile-Social
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here. Beyond...
by BIA Advisory Group | Oct 4, 2016 | BIA, Blog
This is the latest in BIA/Kelsey’s Vantage Points series. On a periodic basis, it will tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA/Kelsey. Please contact...
by Rick Ducey | Sep 30, 2016 | BIA, Blog
CMOs need to advocate and foster entrepreneurship inside their companies (i.e., “intrapreneurship”) to win in the marketplace. The marketing function in many companies can feed the innovation engine by connecting product, sales and customer conversations...
by BIA Advisory Group | Sep 30, 2016 | Blog, Mobile-Social
Facebook continues to take over SMB marketing, Yext integrates Uber, and small businesses state their intentions. These were a few topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests,...
by BIA Advisory Group | Sep 29, 2016 | Blog, Mobile-Social
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. It picks up where last week’s post left off. The report can be downloaded for free here. Market...
by BIA Advisory Group | Sep 28, 2016 | BIA, Blog, SMBs
Hibu Inc. has refocused its business on digital SMB and brand marketing. The Yellowbook company announced it’s joining the Facebook Marketing Partner program to deliver bundled advertising targeting and reporting for small businesses in the United States. The...
by BIA Advisory Group | Sep 28, 2016 | BIA, Blog
At a time when business functions can be atomized, Helpware brings together elements of on-demand and enterprise Saas. This takes form in a service that lets companies outsource back-office operations. The benefit, according to founder Andy Steuer, is to allow...
by BIA Advisory Group | Sep 27, 2016 | Blog, Conferences, Mobile-Social
In the age of big data, customer insights are increasingly applied to optimize selling and boost retention. At BIA/Kelsey ENGAGE, Matrix Solutions CEO Mark Gorman demonstrated how he’s applying these principles. The outcome: A Matrix partner used a more informed...
by Celine Matthiessen | Sep 27, 2016 | BIA, Blog, Sales Best Practices, SAM, SMBs
Fall is usually ushered in by shorter days and lots of pumpkin spice lattes. At BIA/Kelsey fall is the time we release data from our annual survey of small businesses, The Local Commerce Monitor™ now in Wave 20. BIA/Kelsey’s Local Commerce Monitor is one...
