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Case Study: Using Data to Drive Sales (video)

by | Sep 27, 2016 | Blog, Conferences, Mobile-Social

In the age of big data, customer insights are increasingly applied to optimize selling and boost retention. At BIA/Kelsey ENGAGE, Matrix Solutions CEO Mark Gorman demonstrated how he’s applying these principles.

The outcome: A Matrix partner used a more informed data position to improve customer retention, increase customer value index, and ultimately grow its deal profitability. See the entire presentation below.