In the age of big data, customer insights are increasingly applied to optimize selling and boost retention. At BIA/Kelsey ENGAGE, Matrix Solutions CEO Mark Gorman demonstrated how he’s applying these principles.
The outcome: A Matrix partner used a more informed data position to improve customer retention, increase customer value index, and ultimately grow its deal profitability. See the entire presentation below.
https://youtu.be/4qc2KuyjwgM
