by Suzanne Ackley | Apr 11, 2019 | BIA, Blog, Mobile-Social, SAM
Local ad spend on mobile and social advertising forecasted to grow at a compound annual growth rate (CAGR) of 5.6% from 2018 to 2023. $1.39 billion was spent on mobile local advertising by businesses in 2018, with that number increasing to $1.8 billion in 2023. What...
by Rick Ducey | Apr 3, 2019 | BIA, Blog, Vantage Point
Mangesh WadegaonkarExecutive Advisory, BIA In this edition of BIA Advisory Services’ Vantage Points, we share insights from Mangesh Wadegaonkar, BIA’s new executive industry adviser in our strategy consulting practice. Mangesh has deep expertise as a...
by Suzanne Ackley | Apr 3, 2019 | BIA, Blog, SAM, SMBs
A myriad of business verticals will pour $18.6 billion dollars into local TV advertising in 2019. SAM ™, BIA’s Survey of Advertising and Marketing, reveals key verticals like Auto, General Services and Retail spend the most on local TV; however, Professional...
by Suzanne Ackley | Mar 27, 2019 | BIA, Blog, SAM, SMBs, Verticals
We’ve spent the last few weeks talking about businesses in the Entertainment and Financial Services verticals were most likely to increase their ad spend in 2019, according to results from SAM ™, BIA’s Survey of Advertising and Marketing. Home and Trade...
by Rick Ducey | Mar 22, 2019 | BIA, Blog
BIA’s coverage of the advanced TV sector includes the rising star of Over-the-Top (OTT) ad-supported TV. For those seeking a primer about this space, we’ll call out our fellow industry analysts Alan Wolk, co-founder and lead analyst of TV[R]EV, along with...
by Celine Matthiessen | Mar 13, 2019 | BIA, Blog, SAM
The beginning of the year is a great time for financial planners, accountants, investment companies and insurance agents to work on their advertising. Consumers engage with these types of businesses throughout the year for different needs from investing for big events...
by Patrick Buono | Mar 6, 2019 | Press Releases
Auto Dealers, Local Dealer Associations, and Manufacturer Ad Spending Accounts for 76 Percent of Total Advertising for Auto Vertical. CHANTILLY, Va. (March 6, 2019) – In its latest vertical industry report, “Insights into Local Advertising – Automotive Vertical,” BIA...
by Celine Matthiessen | Mar 6, 2019 | BIA, BIA ADVantage, Blog, CTV/OTT, Local Advertising Forecast
BIA Advisory Services estimates that automotive dealers, local dealer associations, and manufacturers will spend approximately $11.3 billion on local advertising in 2019. This ad spend represents 75 percent of the $15.1 billion auto vertical, which makes auto dealers...
by Rick Ducey | Feb 28, 2019 | BIA, Blog
Digital ad fraud, by some measures, is an extremely attractive “business” boasting both high growth and high margins. Ad fraud is when ads are sold but not shown to humans or not shown at all, but still billed to the advertiser with proceeds going to the fraudster...
by MacKenzie Lovings | Feb 28, 2019 | Press Releases
Local advertisers steadily adopting targeted social ads and location-targeted ads and indicate willingness to purchase these forms of digital advertising through traditional media channels. CHANTILLY, Va. (February 28, 2019) – Most local advertisers nationwide will...
