by Rick Ducey | Mar 22, 2019 | BIA, Blog
BIA’s coverage of the advanced TV sector includes the rising star of Over-the-Top (OTT) ad-supported TV. For those seeking a primer about this space, we’ll call out our fellow industry analysts Alan Wolk, co-founder and lead analyst of TV[R]EV, along with...
by Celine Matthiessen | Mar 13, 2019 | BIA, Blog, SAM
The beginning of the year is a great time for financial planners, accountants, investment companies and insurance agents to work on their advertising. Consumers engage with these types of businesses throughout the year for different needs from investing for big events...
by Patrick Buono | Mar 6, 2019 | Press Releases
Auto Dealers, Local Dealer Associations, and Manufacturer Ad Spending Accounts for 76 Percent of Total Advertising for Auto Vertical. CHANTILLY, Va. (March 6, 2019) – In its latest vertical industry report, “Insights into Local Advertising – Automotive Vertical,” BIA...
by Celine Matthiessen | Mar 6, 2019 | BIA, BIA ADVantage, Blog, CTV/OTT, Local Advertising Forecast
BIA Advisory Services estimates that automotive dealers, local dealer associations, and manufacturers will spend approximately $11.3 billion on local advertising in 2019. This ad spend represents 75 percent of the $15.1 billion auto vertical, which makes auto dealers...
by Rick Ducey | Feb 28, 2019 | BIA, Blog
Digital ad fraud, by some measures, is an extremely attractive “business” boasting both high growth and high margins. Ad fraud is when ads are sold but not shown to humans or not shown at all, but still billed to the advertiser with proceeds going to the fraudster...
by MacKenzie Lovings | Feb 28, 2019 | Press Releases
Local advertisers steadily adopting targeted social ads and location-targeted ads and indicate willingness to purchase these forms of digital advertising through traditional media channels. CHANTILLY, Va. (February 28, 2019) – Most local advertisers nationwide will...
by Celine Matthiessen | Feb 27, 2019 | BIA, BIA ADVantage, Blog, Mobile-Social, Newspapers, SAM
Local ad revenues for 2019 are forecasted to have a strong year. Unemployment and general optimism for future growth has led to strong consumer spending, with national and local advertisers having greater incentive to increase their spending as well. Local ad spending...
by Suzanne Ackley | Feb 20, 2019 | Blog, Broadcast, SAM, SMBs
Local businesses continue to see the benefits of working with an ad agency for their local advertising needs, with most being very satisfied with their chosen agency. The key determinant for a business to work with an agency is not cost, but rather, their expertise in...
by Suzanne Ackley | Feb 19, 2019 | BIA, Blog, SAM, SMBs, Vantage Point
Beyond Advertising: Secrets to Local Marketing Success for National Franchise Brands By Kandi O’Connor, Chief Operating Officer, Vya This is the latest in BIA Advisory Service’s Vantage Points series where we tap the perspectives of various lookout points from around...
by Rick Ducey | Feb 19, 2019 | BIA, Blog, Broadcast
Radio and TV broadcasters in the U.S. and abroad have been victims of cyberattacks. The unique nature and role of broadcasting attracts more attention than other kinds of businesses. In one prominent and cautionary tale, France’s TV5Monde had all 12 of its...
