by Rick Ducey | May 30, 2019 | BIA, Blog, Broadcast
It is possible that the local TV market is in the early throes of reinventing itself, for real. Climate change is real in local TV. The key ingredients are in place. The incumbent local video players are the local TV groups and MVPDs. Local TV groups are transitioning...
by Celine Matthiessen | May 29, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social
BIA’s Managing Director, Rick Ducey briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation, here are some of the key highlights from his presentation. The local TV industry’s efforts to automate...
by Celine Matthiessen | May 22, 2019 | BIA, Blog, SAM
Advertising in local can be a challenge for highly specialized businesses, especially in the professional services like realtors, accountants, lawyers, therapists, web designers, pr and marketing services. The professional services industry is changing rapidly with...
by MacKenzie Lovings | May 9, 2019 | Press Releases
Small local businesses spend nearly half of their budgets on digital products and see high ROI from traditional media. The size of local businesses determines their ad buying power, according to BIA’s U.S. SAM™ Survey of Advertising and Marketing. Businesses...
by Suzanne Ackley | May 9, 2019 | BIA, Blog, SAM, SMBs
Yes, they do, according to BIA’s SAM™ Survey of Advertising and Marketing. In two reports released recently by BIA, Advertising and Marketing Behaviors of 1-19 Employee Businesses and 20-99 Employee Businesses, those businesses report receiving a return...
by Rick Ducey | Apr 30, 2019 | BIA, Blog, Broadcast, Vantage Point
Pierre Bouvard Chief Insights Officer, Cumulus Media | Westwood One In this edition of BIA Advisory Services’ Vantage Points series, we share key learnings on new attribution research from Pierre Bouvard, Chief Insights Officer for Cumulus Media | Westwood One in a...
by Suzanne Ackley | Apr 25, 2019 | BIA, Blog, Local Advertising Forecast, Radio
In 2018, Hubbard Radio’s all-news station WTOP-FM once again has the highest over-the-air radio advertising revenue according to BIA’s revenue forecasts and Media Access Pro. WTOP-FM has held the top spot in four of the past five years. BIA projects...
by MacKenzie Lovings | Apr 25, 2019 | Press Releases
Digital advertising platforms at local radio stations led revenue growth across the industry again last year, according to the first quarter edition of BIA Advisory Services’ 2019 Investing In Radio® Market Report. While over-the-air advertising remained a relatively...
by Suzanne Ackley | Apr 18, 2019 | BIA, Blog, Mobile-Social, SAM, SMBs
Local businesses in the professional services vertical are diverse – ranging from legal to design to technology services. This category is highly competitive, with local professionals looking at ways to be discovered in their customers time of need. In...
by Rick Ducey | Apr 17, 2019 | BIA, Blog, Broadcast
eSports is a form of competitive video gaming where real online video gaming players engage in virtual sports contests before live and online spectators. What’s most fascinating about this emerging marketplace is the opportunity for media companies. eSports...
