by Suzanne Ackley | Jul 9, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social, Political Advertising, Radio
An early start to the 2020 election, a strong economy, and most notably, increases in mobile and mobile-social advertising is driving the $148.8 billion estimate for local ad spend. BIA is raising its original estimate put out earlier this year slightly an has an...
by Patrick Buono | Jul 9, 2019 | Press Releases
BIA raising original estimate slightly based on strong economy, early political advertising and strength of mobile advertising CHANTILLY, Va. (July 9, 2019) – In an update to its U.S. Local Advertising Forecast 2019, BIA Advisory Services forecasts the total local...
by Patrick Buono | Jun 24, 2019 | Press Releases
Report Includes Local Case Study from MRI-Simmons to Examine Ad Spend Versus Media Consumption in Washington, DC CHANTILLY, Va. (June 24, 2019) – The Quick Serve Restaurant (QSR) category, including well-known national brands and less-known regional and local...
by Rick Ducey | Jun 18, 2019 | BIA, Blog
In a report we’ve prepared for the Corporation for Public Broadcasting (CPB), BIA examines the opportunities of ATSC 3.0 and provides recommendations for public media entities as they plan their local market roll-out strategies. First, a foundational question...
by Mark Fratrik | Jun 14, 2019 | BIA, Blog
Through the end of May, TV station transactions were noticeably up as compared to last year’s levels. Some of that increase is tied to the spin-off of some of the Tribune stations that Nexstar is poised to acquire. Yet, the acquisitions of Terrier Media Holdings, as...
by Patrick Buono | Jun 10, 2019 | Press Releases
Report explains each major step of AT&T’s investment in video and digital advertising, along with its execution strategy. CHANTILLY, Va. (June 10, 2019) – In a just released report, AT&T Media Strategy 2019, BIA Advisory Services explores the...
by Rick Ducey | May 30, 2019 | BIA, Blog, Broadcast
It is possible that the local TV market is in the early throes of reinventing itself, for real. Climate change is real in local TV. The key ingredients are in place. The incumbent local video players are the local TV groups and MVPDs. Local TV groups are transitioning...
by Celine Matthiessen | May 29, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social
BIA’s Managing Director, Rick Ducey briefed the attendees at Media Finance Focus 2019 event on the current and future of Spot TV Sales Automation, here are some of the key highlights from his presentation. The local TV industry’s efforts to automate...
by Celine Matthiessen | May 22, 2019 | BIA, Blog, SAM
Advertising in local can be a challenge for highly specialized businesses, especially in the professional services like realtors, accountants, lawyers, therapists, web designers, pr and marketing services. The professional services industry is changing rapidly with...
by MacKenzie Lovings | May 9, 2019 | Press Releases
Small local businesses spend nearly half of their budgets on digital products and see high ROI from traditional media. The size of local businesses determines their ad buying power, according to BIA’s U.S. SAM™ Survey of Advertising and Marketing. Businesses...
