by Rick Ducey | Aug 16, 2019 | BIA, Blog, Broadcast, CTV/OTT
Inside the local TV broadcast industry there has been speculation, aspiration, excitement, and hard work bringing to market the new capabilities of Next Gen TV. Most broadcasters are at least optimistic if not fully bullish about new growth and competitive...
by Suzanne Ackley | Aug 13, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
Television viewers in Maine and Nevada should be prepared to be bombarded with political advertising, according to data from BIA Advisory Services. BIA estimates that almost half (47%) of $6.55 billion in political advertising dollars in 2020 will go to local...
by Rick Ducey | Aug 8, 2019 | BIA, BIA ADVantage, Blog
BIA’s mid-year forecast predicts that the 8 digital local ad platforms we track will generate $59.5 billion of the total $148.8 billion we expect advertisers to spend targeting local audiences. That is 40 percent of the total local ad spending. But BIA sees...
by MacKenzie Lovings | Aug 5, 2019 | Press Releases
BIA Advisory Services estimates $6.55 billion will be spent in local political advertising in 2020. The firm forecasts that over-the-air (OTA) television will earn the majority of the ad spend (47 percent) at $3.08 billion. Online/digital outlets will receive $1.37...
by Suzanne Ackley | Aug 5, 2019 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
Over-the-air TV will earn 47% of political ad spend in local markets. BIA Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with over-the-air TV receiving the largest share of $3.08 billion – 47% of total political...
by Celine Matthiessen | Aug 1, 2019 | BIA, Blog, Mobile-Social, SAM
Local Social Ads Are Driving Growth Businesses comfort with social media, the ease of use for ad targeting, and ability to reach local consumers are driving the growth. BIA’s U.S. Local Advertising Forecast 2019 forecast that local social is growing at a good rate...
by Celine Matthiessen | Jul 23, 2019 | BIA, Blog, Local Advertising Forecast
Podcast’s growth continues to show a bright opportunity for local radio in the future. IAB and PwC estimate that $678.7 million will be spent on advertising on podcasts in 2019 growing to $1B by 2021. BIA’s updated U.S. Local Advertising Forecast projects...
by Celine Matthiessen | Jul 18, 2019 | BIA, Blog, CTV/OTT, Local Advertising Forecast
Amazon Prime Day is a key summer spending event for consumers and for Amazon it is a quick way to drive Prime memberships and subscribers to their video service and Fire TV. While Amazon does generate a lot of attention (estimated 121.2 million US Prime subscribers in...
by Celine Matthiessen | Jul 10, 2019 | BIA, Blog, Vantage Point
This is the latest in BIA Advisory Service’s Vantage Points series where we tap the perspectives of various lookout points from around the local media and tech sectors. The views expressed do not necessarily reflect that of BIA Advisory Services. Tiara...
by Rick Ducey | Jul 10, 2019 | BIA ADVantage, Blog, CTV/OTT
BIA and the Secret Society are collaborating on how attribution can help local TV drive grow revenue in the Automotive vertical and will kick this off in a July 18th webinar “TV Attribution: Opinions and Discoveries” to be held from 2pm-3pm EDT. The...
