by Rick Ducey | Oct 24, 2019 | BIA, Blog, CTV/OTT
ATSC 3.0 now has an official name and logo, and perhaps it’s a bit more likely to roll off consumers’s tongues and stick with them: “NextGen TV.” Branded by the Consumer Technology Association (CTA) and coordinated with the ATSC, NAB and other...
by Rick Ducey | Oct 3, 2019 | BIA, Blog
Last week BIA posted our first look at our new OTT Local Ad forecast, showing a fast growth curve from about $850 million this year to over $2 billion by 2024. Digging a bit deeper into what’s behind our forecast, we see the early spending to be focused on...
by Patrick Buono | Sep 26, 2019 | Press Releases
Chantilly, VA, September 26, 2019 – BIA Advisory Services has expanded its advertising forecasts to include local over-the-top (OTT) advertising. Presenting at TVB Forward 2019, the firm estimates that 2019 will generate $857 million in OTT revenue, increasing nearly...
by Thomas Buono | Sep 26, 2019 | BIA, Blog
Tracking the tremendous growth in over-the-top (OTT), I’m pleased to announce that BIA is expanding our local media forecast to include local OTT advertising. At TVB Forward 2019, we’ll present our initial estimates, which show 2019 will generate $857...
by Patrick Buono | Sep 19, 2019 | Press Releases
Questions remain as to whether the company’s data analytics and advertising arm, Xandr, will rollout quickly enough to reset the economics of the DirectTV investment CHANTILLY, Va. (Sept 19, 2019) – In a just released report, AT&T Media Strategy Update 2019, BIA...
by BIA Advisory Group | Sep 12, 2019 | Blog, Vantage Point
In this edition of BIA Advisory Services’ Vantage Points series, Paul Connolly, President of Connolly Network Insight and strategic advisor to BIA, shares keen insights on AT&T’s media strategy and technical advancements that are having a dramatic effect on...
by Rick Ducey | Sep 11, 2019 | BIA, Blog, Radio
If local radio stations could offer over-the-air geofenced broadcast zones, the industry stands to gain up to $750 million in incremental annual revenue, according to a recent BIA Advisory Services study. Instead, radio stations have become the last major medium that...
by Rick Ducey | Aug 29, 2019 | BIA, Blog
BIA’s newsletter, Local Media and Technology Daily, just published its 500th edition this week. Since the launch of our newsletter program five years ago, we’ve attracted an audience of about 7,000 media, agency, brand, adtech and martech industry executives every...
by Rick Ducey | Aug 29, 2019 | BIA, Blog
BIA’s newsletter, Local Media and Technology Daily, just published its 500th edition this week. Since the launch of our newsletter program five years ago, we’ve attracted an audience of about 7,000 media, agency, brand, adtech and martech industry executives every...
by Suzanne Ackley | Aug 20, 2019 | BIA, BIA ADVantage, Blog, Broadcast, Political Advertising, Radio
Over-the-air radio will earn 5% of all political dollars in local BIA Advisory Service estimates $6.55 billion will be spent on local political advertising in 2020, with radio getting $312 million of local political advertising spend in 2020.The markets getting the...
