by Mark Fratrik | May 19, 2020 | BIA, Blog, Broadcast, Radio
As we muddle through the COVID-19 pandemic, station sales are not strong, especially for Radio. The following chart shows year-to-date transactions of 2020 compared to 2019. So far this year, there has not been any large television group sale as was the case in 2019...
by Suzanne Ackley | May 15, 2020 | BIA, Blog, COVID Pandemic, Local Advertising Forecast
What are media sellers thinking during the pandemic? SalesFuel’s study of “State of Media Sales” held in mid-April 2020 uncovers current perspectives around the media industry of where there is opportunity. The study surveyed 820 self-identified...
by Rick Ducey | May 14, 2020 | BIA, Blog, COVID Pandemic, Vantage Point
In this edition of BIA Advisory Services’ Vantage Points series Zach Cross, President, Revenue Analytics has a conversation with BIA’s managing director Rick Ducey about the impact of COVID-19 on media inventory, demand, and pricing strategies. The Vantage Point...
by Rick Ducey | May 7, 2020 | BIA, Blog, COVID Pandemic, Radio
BIA’s CEO Tom Buono had the opportunity to discuss the company’s recent analysis of how COVID-19 has impacted ad revenue, in particular for Radio, in a recent podcast interview with Radio Ink publisher Deborah Parenti. Even with the negative news we have all...
by Rick Ducey | May 6, 2020 | BIA, Blog, COVID Pandemic
With COVID-19 and public health quarantines, live sports events have been canceled, paused or rescheduled, creating a huge void for millions of sports fans. Marketers and agencies targeting the coveted sports programming audience segments are working hard with...
by Suzanne Ackley | May 4, 2020 | BIA, Blog, COVID Pandemic, Local Advertising Forecast
A roaring economy, 2020 Summer Olympics, and political spending from a Presidential, Senate, and local elections all indicated a strong year for local advertising sellers. But then a pandemic struck creating economic havoc. BIA lowered its advertising revenue forecast...
by Patrick Buono | Apr 27, 2020 | Press Releases
BIA estimating a double digit decline nationwide across all U.S. local advertising from its original 2020 forecast. CHANTILLY, Va. (April 27, 2020) – As the coronavirus continues to significantly impact the U.S. economy, BIA Advisory Services has adjusted its revenue...
by Lauren Ross | Apr 27, 2020 | BIA, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast
The COVID-19 crisis has wreaked havoc on the U.S. economy as evidenced by the S&P 500 Price Index having fallen by 33.9% between February 19 and March 23. As a result, GDP is expected to decline by 3% nationwide in 2020 (as of 4/15/20). While there is...
by Lauren Ross | Apr 27, 2020 | BIA, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast
The COVID-19 crisis has wreaked havoc on the U.S. economy as evidenced by the S&P 500 Price Index having fallen by 33.9% between February 19 and March 23. As a result, GDP is expected to decline by 3% nationwide in 2020 (as of 4/15/20). While there is...
by Suzanne Ackley | Apr 14, 2020 | BIA, Blog, COVID Pandemic
Is the COVID-19 crisis impacting you as much as other media sales professionals? There’s one way to find out. Take AdMall’s 2020 State of Media Sales survey. This annual survey asks you about last year’s sales numbers and this year’s projections. The survey will also...
