by Rick Ducey | Apr 14, 2020 | BIA, Blog, Radio
The battle between local radio and streaming audio continues for both audience and advertisers. Local radio’s core differentiators include huge weekly reach, in-car audiences, in-market sellers that leverage strong buyer relationships and “local...
by Suzanne Ackley | Apr 14, 2020 | BIA, Blog, COVID Pandemic, Sales Best Practices
During the webinar, Navigating the Local Ad Marketplace During the Pandemic, BIA’s Thomas Buono (CEO and Founder) and Rick Ducey (Managing Director), along with C. Lee Smith, President/CEO of SalesFuel and Jeffrey Hayzlett, Chairman of C-Suite Network and...
by Rick Ducey | Apr 13, 2020 | BIA ADVantage, Blog, COVID Pandemic
The COVID-19 pandemic has propelled the local media market into a situation where normal rules don’t apply, and the new playbook hasn’t been written yet. Business leaders desperately seek insights and guidance about how to steward their brands through a...
by Suzanne Ackley | Apr 10, 2020 | BIA, Blog, COVID Pandemic, Sales Best Practices
This week BIA’s Thomas Buono (CEO and Founder) and Rick Ducey (Managing Director) were joined (virtually) by C. Lee Smith, President/CEO of SalesFuel and Jeffrey Hayzlett, Chairman of C-Suite Network and Primetime Television & Podcast Host in a webinar to...
by Suzanne Ackley | Apr 2, 2020 | BIA, BIA ADVantage, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Mobile-Social, Verticals
When it comes to advertisers, Home Improvement is comprised of a mix of service providers and retail establishments. BIA’s local advertising forecast looks at several key local home improvement categories: maintenance services, home building services, plumbers...
by Rick Ducey | Mar 25, 2020 | BIA, Blog, COVID Pandemic
The coronavirus pandemic clearly is a headwind, but demand for zoned broadcast radio advertising, should it be offered, signals a welcome tailwind for local radio advertising growth with the majority of both Main Street and Madison Avenue advertisers expressing...
by Rick Ducey | Mar 24, 2020 | BIA, Blog
Edison Research and Triton Digital just released the The Infinite Dial, a survey of Americans 18+ and their use of radio, digital audio social and other digital media that first launched 22 years ago. While the news headlines tend to focus on the growth of podcast and...
by Thomas Buono | Mar 17, 2020 | BIA, Blog, COVID Pandemic, Local Advertising Forecast
As we update our estimates for the local advertising forecast in the U.S. and by market for 2020 and beyond, we are making significant revisions to our prior forecast to incorporate considerations related to expanded political advertising and the impact of the...
by Rick Ducey | Mar 11, 2020 | Blog, Broadcast, Radio
If local radio could offer an over-the-air zoned advertising product like local TV stations can, would ad buyers care? Absolutely yes, according to a recent survey by BIA and Advertiser Perceptions. In fact, not only do advertisers like OTA geotargeting, if it was...
by MacKenzie Lovings | Mar 5, 2020 | Press Releases
Chantilly, VA – March 5, 2020 – BIA Advisory Services has raised its Local Political Advertising Forecast to $7.1 billion in 2020 from an earlier estimate of $6.6 billion this past fall. Of the $500 million increase, an additional $197 million will be spent in...
