by Suzanne Ackley | Mar 4, 2020 | BIA, BIA ADVantage, Blog, Broadcast, Local Advertising Forecast, Verticals
Healthcare businesses are bucking the trend of media spend shifting to digital. Healthcare businesses are sticking with traditional media through 2024. Spend on digital is growing, but at a slower rate than other verticals. “The Healthcare vertical invests and...
by Rick Ducey | Mar 2, 2020 | BIA, Blog, Local Advertising Forecast
Advertisers love television. However, it’s experiencing tough love in the form of declining pay subscriptions, consumers spending more time with Over-The-Top (OTT) streaming platforms and services delivered over broadband Internet. Local TV groups still deliver...
by Patrick Buono | Feb 25, 2020 | Press Releases
Local retailers and national brands alike are poised to spend more ad dollars on FM radio when geo-targeting is available, according to a joint study by BIA and Advertiser Perceptions. NEW YORK (February 25, 2020) – More than 90% of local retailers and two-thirds of...
by Suzanne Ackley | Feb 10, 2020 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social, Verticals
Law Offices and Attorneys Are Increasing Spend on Mobile Ads by 20% in 2020 Over $4.7 billion is spent by Legal Services (law offices and attorneys) in local advertising this year. This is up from nearly $4.6 billion in local ad spend in 2019. While traditional media...
by Suzanne Ackley | Jan 28, 2020 | BIA, Blog, Broadcast, Local Advertising Forecast, Political Advertising
Political Campaigns will continue to use linear television as the dominant platform for advertising. BIA is updating our estimates for 2020 political advertising spend from $6.55B to $6.58B. In 2020, linear TV will get the largest share of political ad dollars in...
by Rick Ducey | Jan 21, 2020 | BIA, BIA ADVantage, Blog, Broadcast, CTV/OTT
NextGen TV, nee ATSC 3.0, may be emerging from an identity crisis. What is it and how is it different from everything else in TV land? Two events kicking off the New Year created a bit more clarity. We’re still in the you say “toe may toe” and I say...
by MacKenzie Lovings | Jan 16, 2020 | Press Releases
NextGen TV has 8.0% CAGR Revenue Growth Scenario, versus 3.8% CAGR baseline CHANTILLY, Va (January 16, 2020) – BIA’s forecast for NextGen TV reveals that local TV Groups stand to increase their revenue growth by 50 percent within the next ten years from NextGen TV...
by Suzanne Ackley | Jan 15, 2020 | Blog, Local Advertising Forecast, Verticals
The Quick Serve Restaurant (QSR) category, including well-known national brands and less-known regional and local favorites, will spend nearly $4.5 billion in local advertising this year, as reported in BIA Advisory Services’ latest vertical industry report,...
by Celine Matthiessen | Jan 10, 2020 | BIA, Blog, Local Advertising Forecast, Verticals
Local businesses in Education believe in traditional media; over three quarters of their ad spend goes to traditional media. TV has the largest share of the traditional spend (21 percent). BIA’s Education vertical is made up of local businesses including...
by Rick Ducey | Jan 7, 2020 | BIA, Blog, CTV/OTT, Vantage Point
In this edition of BIA Advisory Services’ Vantage Points series, Alan Wolk, Co-Founder/Lead Analyst, TVREV has a conversation with BIA about his new special report on television and The State of Addressable Advertising. The report is available to BIA readers for...
