by Thomas Buono | Jul 2, 2020 | BIA, BIA ADVantage, Blog, COVID Pandemic, Radio
The next six months will be an interesting time for Radio operators. As we get to the next stage of the pandemic and start to see unemployment numbers drop and businesses re-emerge, Radio is uniquely positioned to benefit from this recovery. Unlike digital media and...
by Patrick Buono | Jun 25, 2020 | Press Releases
New forecasts available for all Radio Markets in BIA ADVantage, MEDIA Access Pro and Investing In Radio Market Report, 1st Edition 2020 CHANTILLY, Va. (June 25, 2020) – BIA Advisory Services has reduced its early second quarter 2020 forecast for U.S. local radio...
by Rick Ducey | Jun 19, 2020 | BIA, Blog, COVID Pandemic, Sales Best Practices
Media sellers are increasingly focusing their revenue growth initiatives for local businesses on a mix of digital marketing solutions. While traditional media spend will grow, more and faster growth is occurring in digital. To explore the dynamics of this growth and...
by Thomas Buono | Jun 10, 2020 | Blog, Broadcast, COVID Pandemic
In the last several weeks, we have had incredible marketplace discussions with business leaders who have described the pandemic alternately as an accelerator, a suppressor and some as both, depending on their perspective. Certainly, the pandemic has changed the way we...
by Mark Fratrik | Jun 10, 2020 | BIA, Blog, Broadcast, Local Advertising Forecast, Radio
As we progress thru the pandemic, station sales have been weak, both in terms of the number and value. For example, 34 radio sold for $4 million in May. Station sales as of May 31, 2020 Transaction Values as of May 31, 2020 If the economy rebounds quicker, as the...
by Thomas Buono | May 29, 2020 | BIA ADVantage, Blog, COVID Pandemic
Let’s assume that the airlines return to business, and while we are on a flight to a convention in Vegas our plane enters a thunderstorm. What would an experienced pilot do? First, given his or her training and experience, they would not panic. They would examine...
by Suzanne Ackley | May 26, 2020 | BIA, Blog, COVID Pandemic, Vantage Point
In this edition of BIA Advisory Service’s Vantage Points, we share insights from Dan Hight, Business Development and Partnership Executive and Industry Advisor for BIA. The Vantage Point series taps the perspectives of various lookout points from...
by MacKenzie Lovings | May 21, 2020 | Press Releases
Political, OTT and Digital Advertising Will Slightly Balance the Negative Effect of the Pandemic on Local Advertising CHANTILLY, Va. (May 21, 2020) – BIA Advisory Services’ has lowered its early second quarter 2020 forecast for U.S. local TV advertising due to the...
by Suzanne Ackley | May 21, 2020 | BIA, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast, Political Advertising
BIA has lowered its 2Q 2020 forecast for local media advertising. BIA is now forecasting that local TV ad spend in 2020 will be $18.5 billion, with $17 billion attributable to over-the-air revenue and $1.5 billion for digital revenue. BIA is also predicting local TV...
by Rick Ducey | May 21, 2020 | BIA, Blog, Broadcast, CTV/OTT
The NAB Show Express launched its virtual sessions last week, including one organized by BIA Advisory Services: Strategies and Case Studies in Advanced TV Ad Selling. It featured NBCU Owned Stations’ Shawn Makhijani, head of strategy and business development for...
