by Suzanne Ackley | Oct 7, 2020 | BIA ADVantage, Blog, Broadcast, COVID Pandemic, Local Advertising Forecast
2020 has seen an overall drop in ad spend for Legal Services advertising in 2020, but five of the 17 media channels in BIA’s forecast (from August 2020) will actually see growth in ad spend in 2020. Looking ahead to 2021, Legal Services ad spend will grow 10.6%...
by Rick Ducey | Sep 16, 2020 | BIA, Blog, Mobile-Social, Political Advertising
BIA forecasts that Facebook will generate a total of $8.3 billion in overall 2020 ad spending. Over 90 percent of Facebook ad revenue is from mobile advertising. However, in this political season, it is Facebook’s political advertising that has developed...
by Rick Ducey | Sep 9, 2020 | Blog, COVID Pandemic, Sales Best Practices, Vantage Point
In this edition of BIA Advisory Services’ Vantage Points series, Robert Hawthorne, president of Hawthorne Search is our guest and he shares his perspective on how the pandemic will have a lasting impact on the sales process as we shift from live meetings and events to...
by Rick Ducey | Aug 27, 2020 | BIA, BIA ADVantage, Blog, COVID Pandemic, Verticals
BIA’s August forecast update again revised downward to $140 billion the total 2020 ad spending targeting local audience, a 6.1 percent decline from 2019. Of course political spending is an exception, and in this recent forecast update, BIA increased its 2020...
by Rick Ducey | Aug 26, 2020 | BIA, BIA ADVantage, Blog, COVID Pandemic, Verticals
In BIA’s August forecast update, the Leisure/Recreation super vertical suffered the greatest declines in ad spending for 2020. The eleven subverticals will show overall ad spending declines in 2020 versus 2019 ranging from -27.3 percent to -38.0 percent. Theme...
by Rick Ducey | Aug 25, 2020 | BIA, Blog, COVID Pandemic, CTV/OTT
The ATSC 3.0 roll-out continues even in the face of the Great Pandemic, albeit at modified pace. As multiple ATSC 3.0 stations launch in a market, attention inevitably turns to, “now what?” The TV of Tomorrow (TVOT) virtual conference features a...
by MacKenzie Lovings | Aug 12, 2020 | Press Releases
Political and other key verticals offer some opportunity for revenue generation for fourth quarter. BIA will discuss preparing for fourth quarter and 2021 during an executive webinar Aug. 18. CHANTILLY, Va. (Aug 12, 2020) – Examining the continuing economic fallout...
by Rick Ducey | Jul 23, 2020 | BIA, Blog, CTV/OTT
BIA is hosting a webinar on July 29th to examine the state of addressability in the the Local and Network TV markets. Along with a panel of expert guest speakers, we’ll examine how addressable TV has become a dynamic space full of innovation, competition, and...
by Rick Ducey | Jul 10, 2020 | BIA, Blog, COVID Pandemic, Verticals
As local economies start to move into their phased re-openings, consumers are increasing their rate of spending intentions for businesses in different verticals. BIA will analyze the opportunities for radio sellers looking for effective selling strategies as we evolve...
by Rick Ducey | Jul 9, 2020 | BIA, Blog
TV[R]EV’s latest report, Eyes on Local, digs into why local TV has growing value to both national and local buyers by exploring innovations in ad technology, data, and audience consumption patterns and impacts of the pandemic. The report provides insights from a...
