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Leading Local Insights: Episode 4: Legal Services’ Ad Spend Activity

by | Apr 6, 2021 | BIA Podcast, Blog, Local Advertising Forecast, Verticals

In episode 4 of Leading Local InsightsLegal Services’ Ad Spend Activity, BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services vertical.

For 2021, BIA estimates that total local ad spending for Legal Services will grow to $4.2 billion this year, which is up 7.2 percent from 2020. Even though this estimate shows growth from last year, it is down from pre-pandemic levels of $4.5 billion in 2019. However, looking forward, this is a strong vertical with increased spending expected over the next five years.

In this podcast, Suzanne defines the types of businesses that are included in this vertical and dives into the split between traditional and digital advertising to offer insights into where businesses in this vertical are trending in terms of media choices.

Listen to the episode, Legal Services’ Ad Spend Activity. Questions or want to see how BIA can help you? Email us at

About the Leading Local Insights Podcast

Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each Tuesday, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more.

Find our podcast here – bookmark this link – and on Spotify, iTunes, Google, Amazon Music and more.

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