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Leading Local Insights Episode 2: Ad Spend in the Home Services Vertical

by | Mar 24, 2021 | BIA, BIA Podcast, Blog, Local Advertising Forecast, Verticals

During the height of the pandemic last year, the Home Services vertical grew while other verticals like retail and restaurants contracted. Obviously sheltering in place gave people the time they needed to tackle improvements to the inside and outside of their home.

For this year, BIA estimates the ad spend from businesses the Home Services vertical will reach $7.3 billion. Traditional media will still get the lion’s share of the ad dollars (65 percent), but more and more the shift to digital continues to expand the share of wallet. We would not be surprised to see the share between medias grow to almost equal by 2025.

Now, what comprises the current digital spend of Home Service businesses? That question is answered in the second episode of Leading Local Insights with Celine Matthiessen, BIA’s VP of Insights and Analysis.

In this podcast, you will hear an excerpt from our February webinar that examined ad spend across top media for four important Home Services sub-verticals: Lawn & Garden, Plumbers & HVAC, Flooring, and Other Building Services. Celine also explains the specific digital areas where dollars are flowing. (This webinar is part of our Local Digital Event Series we are hosting with SalesFuel each month. You can find the full line up of topics here: here.)

Listen to the episode, Ad Spend in the Home Services Vertical, now.

About the Leading Local Insights Podcast

Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. 

Find our podcast here – bookmark this link – and on Spotify, iTunes, Google, Amazon Music and more.

Have an idea on a topic you’d like us to cover in the podcast? Email us at