by Suzanne Ackley | Aug 18, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Franchisees are more likely to use, and spend for, the newest media, platforms and technology, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium sized businesses (SMBs). Franchisees were more likely to use newer mobile platforms, such...
by BIA Advisory Group | Aug 18, 2016 | BIA, Blog, Mobile-Social
BIA/Kelsey Bytes are excerpts from research reports. This is the latest installment from the recently launched report, Call Commerce: A $1 Trillion Economic Engine. The report can be downloaded for free here. Quantifying Call Commerce BIA/Kelsey estimates that mobile...
by Mark Fratrik | Aug 17, 2016 | BIA, Blog, Broadcast, Radio
On July 29th, the FCC opened a window for FM translator sales. Each week, we will report on activity throughout the open window period that ends in late October. More details and analysis are here. _______ Since the July 29th window opening for FM translators, there...
by Mark Fratrik | Aug 12, 2016 | BIA, Blog, Local Advertising Forecast, Radio
To help the radio industry and those who follow it, BIA/Kelsey has decided to issue quarterly local radio revenue reports. Our new analysis will begin the 3rd quarter of 2016 and we’ll issue the first report in November. As the local media marketplace becomes...
by Celine Matthiessen | Aug 12, 2016 | BIA, Blog, SMBs
A new study from the Alternative Board looks at the challenges faced by small businesses on social media. Over half of small businesses in the US have a Facebook page and the challenge for small businesses is not social presence but how to connect to consumers through...
by Celine Matthiessen | Aug 10, 2016 | BIA, Blog
With the end of summer and start of school, back to school shopping is on many consumers minds – 55% are using Pinterest for online shopping according to a Kleiner Perkin’s trend report. BIA/Kelsey track small business use of more than fifty advertising...
