by BIA Advisory Group | Sep 19, 2016 | BIA, Blog
Joey Glowaki, VP of Sales and Business Development at Manta, developer of marketing automation tools, joined me for a conversation about “audience extension” strategies. Audience extension is a data-driven targeting technique that enables a publisher to...
by BIA Advisory Group | Sep 16, 2016 | BIA, Blog, Mobile-Social
What’s the deal with AirPods? What is ‘service commerce?’ And can a Captain Sulu hologram portend the future of local commerce? These were a few of the topics we discussed on the inaugural episode of BIA/Kelsey’s new podcast BIA/Kelsey LIVE...
by Celine Matthiessen | Sep 8, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Mobile coupon usage by consumers is on the rise and is proving to drive consumers to buy more and try new technologies, according to eMarketer. eMarketer reports that by the end of 2016 104 million adults in the U.S. will be mobile coupon users. According to a...
by Celine Matthiessen | Sep 1, 2016 | BIA, Blog, SAM, SMBs
A recent study from Campaign Monitor and Market Cube on small and mid-size businesses use for marketing tools found that an all-in-one marketing cloud solution is not the answer. Small and mid-size businesses use a variety of advertising and marketing tools and,...
by BIA Advisory Group | Aug 23, 2016 | BIA, Blog, Conferences
Yellow Pages Limited CEO Julien Billot has transformed Canada’s leading directory publisher into a digital media and marketing powerhouse. He has it on a path to restoring customer and revenue growth. That’s all a lot harder than it sounds. Key to YP...
by BIA Advisory Group | Aug 19, 2016 | BIA, Blog, Local Advertising Forecast, Mobile-Social, Newspapers, SMBs
This is the latest in BIA/Kelsey’s Analyst Workshop series. It delivers analyst insights through video renditions of recent presentations. Embedded video clips contains slides with analyst voiceover. _______ Local ad revenues will hit $146.3 billion this year,...
