by Suzanne Ackley | Aug 4, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
When it comes to online shopping, consumers are more likely to turn to their mobile devices than a computer, according to a new study. Demandware Shopping Index (Q1/2016) analyzed the shopping activities of 400 million shoppers worldwide and found that 47% of web...
by BIA Advisory Group | Aug 4, 2016 | BIA, Blog
Though Pokémon Go is breaking engagement records left and right, its staying power is up for debate. This has a lot to do with the science of gaming and the types of game mechanics that breed sustainable play over time. Regardless of whether or not it’s going...
by Suzanne Ackley | Aug 3, 2016 | BIA, Blog, SAM, SMBs
There is a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization (SEO) combined with social marketing solutions. SEM/SEO services topped the list of future marketing priorities for small and medium-sized businesses...
by BIA Advisory Group | Aug 1, 2016 | BIA, Blog
Uber has traded in its China business model for a 20 percent share in a new joint venture with its primary Chinese competitor, Didi Chuxing. Handing over its brand in China as well as its network of drivers and customers, Uber will receive approximately $7 billion in...
by Suzanne Ackley | Jul 28, 2016 | BIA, Blog, SAM, SMBs
According to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs), 18.4% of the SMBs in the survey report using co-op advertising funds. Of these, 45.2% are franchisees or licensees of larger national companies — most owning...
by BIA Advisory Group | Jul 27, 2016 | BIA, Blog, Mobile-Social
Last night while conducting a local search, I encountered something strange: Business hours were served within Google’s Instant Search drop-down results (see screenshot). After polling a few peers in local search and SEO worlds, it appears this is a new...
