by BIA Advisory Group | Jul 26, 2016 | BIA, Blog, Conferences
Denny’s has suffered from a “good problem to have”: too much familiarity among consumers. Many know the brand but hadn’t ordered a Grand Slam Breakfast in years. And many millennials aren’t engaged at all. This was a challenge that Yext tackled...
by BIA Advisory Group | Jul 25, 2016 | BIA, Blog, SMBs
Now more than ever, there’s a tremendous opportunity for marketing automation sellers to engage SMBs with search engine optimization combined with social marketing. SMBs that want to connect with customers online are utilizing search-optimized web presence...
by Suzanne Ackley | Jul 25, 2016 | BIA, Blog, Local Advertising Forecast, SAM, SMBs
Co-op advertising programs are popular with SMBs, particularly larger SMBs, according to our Local Commerce Monitor , Wave 19 (Q3/2015). Our Plus Spenders are SMBs that spend more than $25K annually on advertising and more than a third (39.3%) of this group uses...
by Suzanne Ackley | Jul 21, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Recently Pinterest introduced several new e-commerce features that it hopes will encourage its 100 million monthly users to buy items through its website. “These features are a big step in helping Pinterest become more of a shopping hub,” said company...
by Suzanne Ackley | Jul 20, 2016 | BIA, Blog, SAM, SMBs
SMBs that use video* for advertising and promotion (Video SMBs) have more aggressive advertising spending plans than those that don’t use video, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small and medium businesses (SMBs). The average...
by BIA Advisory Group | Jul 19, 2016 | BIA, Blog, Conferences
Local business management software company Booker has made an art out of driving leads through content marketing. It’s all about attracting new business that does’t churn or drive up the cost of acquisition. The company’s Marketing VP and content...
