by Celine Matthiessen | Jul 14, 2016 | BIA, Blog, Mobile-Social, SMBs
The Pokémon Go craze has hit around and in my home with my teenager on Twitter for tips and cheats. According to SimilarWeb, more than 60% of US users who have downloaded the app use it daily, and SimilarWeb estimates Pokémon GO’s daily active users count will surpass...
by Suzanne Ackley | Jul 13, 2016 | BIA, Blog, SAM, SMBs, Verticals
In BIA/Kelsey’s Local Commerce Monitor™ nearly a third of small businesses in the financial services vertical opt for a “do it with/for me” model. This is the largest percent among our vertical categories with most opting for “do it myself”....
by BIA Advisory Group | Jul 7, 2016 | BIA, Blog, Conferences
What was the most important acquisition in the local media sector this year? Will Uber be around in 3 years? and who played the best Batman? These were a few of the topics batted around during an analyst lightning round to close BIA/Kelsey ENGAGE. Strung out from...
by Suzanne Ackley | Jul 6, 2016 | BIA, Blog, Local Advertising Forecast, SAM, SMBs
In BIA/Kelsey’s Local Commerce Monitor™ annual survey of small and medium businesses, we asked our small business owners which of 50+ media channels they use for advertising and promotion. Nearly 36% SMBs reported that they use directories, including print and...
by BIA Advisory Group | Jul 5, 2016 | BIA, Blog, Conferences, Mobile-Social
Effective local advertising is an elusive animal as we know. The animal that OwnLocal co-founder Jeremy Mims pegs is a cartoon Road Runner — and its nemesis Coyote’s comically unsuccessful attempts to snare it. We’ve all seen it. And much like Wile...
by Celine Matthiessen | Jul 1, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are beginning to adopt mobile apps to their marketing strategies with 4% of SMBs in our Local Commerce Monitor™ say they use a mobile app in their advertising and marketing strategies. In a recent Clutch study, “Mobile Apps and Small...
