by BIA Advisory Group | Jun 30, 2016 | BIA, Blog, Conferences
At BIA/Kelsey’s recent Engage conference, Gatehouse Media’s Peter Newton shared a detailed look at how Gatehouse’s digital agency wing Propel Marketing is expanding its scope and relevance for its SMB customers. Today, Propel is moving well beyond...
by Celine Matthiessen | Jun 29, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
June is graduation month and in the spirit of graduation month in our Local Commerce Monitor™ Wave 19 data, there are some interesting segments of SMBs who are ahead of the curve on their use social or mobile channels than the average small business in our...
by Suzanne Ackley | Jun 23, 2016 | BIA, Blog, SAM, SMBs
In BIA/Kelsey’s Local Commerce Monitor survey of small and medium businesses, we asked our 1,000+ respondents if they use customer relationship management (CRM) systems. 1 in 4 SMBs reported that they currently use a CRM system and another 20.7% responded that they...
by Celine Matthiessen | Jun 22, 2016 | BIA, Blog, Mobile-Social, SAM, SMBs
Millennial consumers heavy usage of social and video is driving changes in how small businesses approach advertising according to a new study, “Unlocking the Most Powerful Shift in SMB Marketing,” from Magisto. Millennials create video and share on social...
by Rick Ducey | Jun 22, 2016 | BIA, Blog, Broadcast
The National Association of Broadcasters is placing bets on the broadcasting industry’s future by offering cash awards of up to $20K in its PILOT Challenge for those submitting winning ideas that present innovative value propositions to both the audience and...
by BIA Advisory Group | Jun 22, 2016 | BIA, Blog, SMBs
Manta and BIA/Kelsey will join forces on a webinar next week (June 29 from 2 pm – 3 pm Eastern Time) that looks at the vexing problem of acquiring very small businesses at a customer acquisition cost that doesn’t break the bank. The webinar will be modeled...
