by Suzanne Ackley | May 3, 2017 | BIA, Blog, SAM, SMBs
When it comes to their social media marketing, retail small businesses prefer the channels that are visually oriented, according to BIA/Kelsey’s Local Commerce Monitor™ survey of small businesses (Q3/2016). As with the small businesses in most of the other...
by Suzanne Ackley | May 1, 2017 | BIA, Blog, SAM, SMBs
National Small Business Week, a signature event of the U.S. Small Business Administration, kicked off on Sunday, April 30 and runs all week. For Small Business Week YP, who is a sponsor for Small Business Week, is hosting a webinar on Wednesday, May 3, on the five...
by Rick Ducey | May 1, 2017 | BIA, Blog, Conferences
Publishers in pursuit of digital revenue growth work on two basic revenue models, selling access to audiences and selling access to content. Fortune’s reading of IAB’s recent estimate that digital ad revenue grew by over 20% last year to $72.5 billion is...
by Rick Ducey | May 1, 2017 | BIA, Blog, Broadcast, Local Advertising Forecast, Mobile-Social
The social media advertising industry targeting local audiences in the U.S. will more than double to $31.5 billion by 2021, up from $14.9 billion in 2016. As social platforms like Facebook have made direct monetization of their platforms a reality, there is a strong...
by Suzanne Ackley | Apr 26, 2017 | BIA, Blog, Broadcast, Mobile-Social, Newspapers, Radio, SAM, SMBs
Core small businesses, those who spend less than $25,000 annually on advertising and promotion, had an average advertising budget of $5,504 in 2016, according to our Local Commerce Monitor™ survey of small businesses (Q3/2016). LCM dives into their spending,...
by Suzanne Ackley | Apr 21, 2017 | BIA, Blog, SAM, SMBs
Last year Facebook introduced chatbots to its Messenger app, but businesses have reportedly been slow to adopt the technology. “Chatbots were always a means to an end, not an end,” said Stan Chudnovsky, head of product at Messenger. “Our goal was...
