by Suzanne Ackley | Apr 20, 2017 | BIA, Blog, SMBs
This week Snapchat announced it was rolling out a new feature on its platform called World Lenses. World Lenses is basically a filter, but live Augmented Reality (AR). With World Lenses, anyone with a smartphone camera can add 3D elements to any scene they want to...
by Rick Ducey | Apr 14, 2017 | BIA, Blog
A generational change in television advertising is underway. The industry is, first at the national level but certainly moving into local television, moving beyond buying and selling based on gender/age demographics and into advanced audience targeting. USIM’s...
by Celine Matthiessen | Apr 12, 2017 | BIA, Blog, SMBs
According to an IAB report, 26 percent of desktop users and 15 percent of mobile consumers use blockers to remove ads from publishers’ websites. eMarketer expects three in 10 internet users will be using blockers by the end of 2018. IAB also noted that twenty...
by BIA Advisory Group | Apr 7, 2017 | BIA, Blog
Bing tests local search chatbots, Starbucks tests mobile order-only stores and Amazon Alexa tests location tracking. These were the topics discussed on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of guests, we’ll...
by Suzanne Ackley | Apr 4, 2017 | BIA, Blog, Conferences, Local Advertising Forecast, Radio
Broadcast radio advertising revenues in the Dallas-Ft. Worth radio market reached $306.4 million in 2016, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report. This $306.4 million revenue estimate, which only includes over-the-air...
by Suzanne Ackley | Mar 31, 2017 | BIA, Blog, Local Advertising Forecast, Radio
Hubbard Radio, LLC’s WTOP-FM has firmly planted itself atop BIA/Kelsey’s list of radio stations with the highest estimated gross revenue in 2016, according the first quarter edition of BIA/Kelsey’s 2017 Investing In Radio® Market Report. WTOP-FM, a staple...
