by MacKenzie Lovings | Apr 21, 2021 | BIA, BIA Podcast, Blog, Local Advertising Forecast
The pandemic slammed the brakes on the vast amount of travel around the country last year and into the beginning of this year. Now, as the vaccine rollout reaches millions of people every day, there’s a strong sense Americans will plan a trip (or two) this...
by MacKenzie Lovings | Apr 13, 2021 | BIA Podcast, Blog, Local Advertising Forecast
In episode 5 of Leading Local Insights, Financial Services Businesses and Local Media, BIA’s Managing Director Rick Ducey examines the ad spend and media selections of businesses in the legal services vertical. According to BIA’s estimates, the Financial...
by MacKenzie Lovings | Apr 6, 2021 | BIA Podcast, Blog, Local Advertising Forecast, Verticals
In episode 4 of Leading Local Insights, Legal Services’ Ad Spend Activity, BIA industry analyst Suzanne Ackley examines the ad spend and media selections of businesses in the legal services vertical. For 2021, BIA estimates that total local ad spending for...
by Rick Ducey | Mar 31, 2021 | BIA, Blog
BIA is moderating two local media-oriented sessions at the virtual TV of Tomorrow (TVOT) show on Wednesday, April 28th. Panel 1: Cross-Platform Sales in Local Media examines how buyers and sellers are addressing the fragmentation of audiences across platforms and the...
by MacKenzie Lovings | Mar 30, 2021 | BIA Podcast, Blog, Broadcast
In episode 3 of Leading Local Insights, Getting Your Share of the Ad Wallet, BIA’s CEO and Founder, Tom Buono talks about a topic very important to him and the core of BIA’s service to clients: the best way to define your broadcast business and get your...
by Rick Ducey | Mar 29, 2021 | BIA, Blog
BIA will explore what’s driving the pace of OTT and CTV in 2021 in the upcoming webinar, All Eyes on OTT – Breakout Media Category in 2021, on Thu, April 1 at 2pm eastern. The webinar will feature an impressive roundtable of industry experts. Speakers from...
by MacKenzie Lovings | Mar 24, 2021 | BIA, BIA Podcast, Blog, Local Advertising Forecast, Verticals
During the height of the pandemic last year, the Home Services vertical grew while other verticals like retail and restaurants contracted. Obviously sheltering in place gave people the time they needed to tackle improvements to the inside and outside of their home....
by MacKenzie Lovings | Mar 18, 2021 | BIA Podcast, Blog
BIA Advisory Services enters the world of podcasting this week with the introduction of Leading Local Insights, centering on BIA’s current thinking and analysis of the local media marketplace. Each episode will feature a member from our analyst team delivering...
by Rick Ducey | Mar 17, 2021 | BIA, Blog
Streaming TV became a major force to be reckoned with during the coronavirus pandemic with an explosion of viewing, services, and advertising. Be sure to register for BIA’s upcoming webinar (April 1, 2021) to learn more: All Eyes on OTT – Breakout Media...
by Patrick Buono | Mar 15, 2021 | Press Releases
Series Is Examining What the Vertical Ad Spend Pie Looks Like In 2021 Chantilly, VA/Westerville, OH (Monday, March 15, 2021) – Of the $137.5 billion BIA Advisory Services estimates for total local advertising spending this year, an estimated $61.5 billion (or...
