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Leading Local Insights: Targeting Local Viewers in OTT

by | Sep 22, 2021 | BIA, BIA Podcast, Blog, CTV/OTT

In the latest episode of BIA’s Leading Local Insights Podcast, Targeting Local Viewers in OTT, Rick Ducey, BIA’s Managing Director, talks with Brian Hunt, Head of Compulse OTT and Sinclair OTT/CTV. The podcast discussion centers on how to navigate the Over-The-Top (OTT) opportunity and solutions that are simplifying how to successfully target local viewers in OTT.

Nielsen tracking indicates 75% of people in the U.S. have an OTT subscription; however, reaching this group of people isn’t easy because of audience fragmentation. A large percentage of Gen Z’s and Millennial’s have four or more OTT subscriptions. As Rick and Brian explain, the key is getting in early on product buying lifecycles and delivering multiple source viewing on multiple devices.

Rick and Brian also examine the top business category spenders in OTT and their share their bullish view of where OTT is going over the next few years.

Listen to the episode, Targeting Local Viewers in OTT.  Questions or want to see how BIA can help you?  Email us at

About the Leading Local Insights Podcast

Get on-point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each Tuesday, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more.

Find our podcast here – bookmark this link – and on Spotify, iTunes, Google, Amazon Music and more.

Have an idea on a topic you’d like us to cover in the podcast? Email us at