by Rick Ducey | Jun 1, 2021 | BIA, BIA Podcast, Blog
Brock Berry, Founder & CEO, AdCellerant With changes in data and privacy laws, along with policy changes in Google’s support for 3rd party cookies and Apple’s ID for Advertisers, marketers are facing a heavy lift to navigate data, technology and marketing...
by MacKenzie Lovings | May 27, 2021 | BIA, BIA Podcast, Blog, Radio
Even while the country marches toward an economic recovery, the impact of the pandemic on the radio industry still continues to have an effect. However, there are several areas of good news for radio. In the podcast, Radio Moves on from the Pandemic with a Focus on...
by Rick Ducey | May 18, 2021 | BIA, BIA Podcast, Blog, Mobile-Social
Social News Desk’s president and founder Kim Wilson finds that even though broadcast news operations get that social media and Facebook in particular are among their biggest sources of traffic to their websites, they have trouble cracking the code of how to...
by MacKenzie Lovings | May 14, 2021 | BIA, BIA Podcast, Blog, COVID Pandemic
In a recent edition of BIA’s Vantage Points series, Emilee Bond, director of the media vertical at Revenue Analytics had a conversation with BIA’s managing director, Rick Ducey, about using data, analytics, AI and a software platform to automate the process of...
by Patrick Buono | May 14, 2021 | Press Releases
Online Advertising Distinguishes Itself and Will Continue to Rise; Station Sales Contrast Sharply from a Decade Ago Chantilly, VA (May 14, 2021) As anticipated, the radio industry took a very big hit in 2020 due to the pandemic and subsequent...
by Rick Ducey | May 11, 2021 | BIA, Blog, COVID Pandemic, Vantage Point
In this edition of BIA Advisory Services’ Vantage Points series, Emilee Bond, director of the media vertical at Revenue Analytics has a conversation with BIA’s managing director, Rick Ducey, about using data, analytics, AI and a software platform to automate the...
by Rick Ducey | May 11, 2021 | BIA, Blog, Mobile-Social
A BIA study commissioned by NAB estimates local broadcasters lose $1.9 billion annually when their news and other local content appears in Google Search and Facebook News Feeds without compensation. Updated June 16, 2021: See related podcast. Local news produced by...
by Mark Fratrik | May 5, 2021 | BIA, Blog, Mobile-Social, Verticals
As more states legalized online gambling for sports betting in the last few years, the major online gambling services began spending on advertising in a big way. These new ad dollars continue to be a welcome sight for local TV and radio stations, as well as other ad...
by Rick Ducey | May 4, 2021 | BIA, BIA Podcast, Blog
Andrew Shotland, CEO of Local SEO Guide, joined BIA’s Rick Ducey in Episode 8 of BIA’s podcast series Leading Local Insights. The latest podcast, News SEO – Getting Your Digital News to Rank Higher in Search, Rick and Andrew discuss how to advise...
by Rick Ducey | Apr 29, 2021 | BIA, Blog, CTV/OTT
BIA Advisory Services teamed with SalesFuel in our regular digital event series for a webinar analyzing where the OTT local ad market is trending in 2021. Premion’s Peter Jones, Head of Local Sales joined BIA’s managing director Rick Ducey and...
