Local Media Watch

<< Return to Blog

Leading Local Insights: Five Keys to Success in 2022

by | Oct 5, 2021 | BIA Podcast, Blog, Broadcast, Local Advertising Forecast, Sales Best Practices

In the latest episode of BIA’s Leading Local Insights Podcast, Five Keys to Success in 2022: Follow the Money, BIA’s CEO and Founder, Tom Buono, talks about five keys to build a successful 2022: tapping into a robust political year, growth in Over-the-Top (OTT) advertising, online gambling, and expansion of digital sales campaigns. At its core, it’s all about following the money, and Tom explains the share of ad wallet across media to identify opportunities.

Using the firm’s latest ad revenue estimates for next year as the basis for the five keys to success next year, Tom also draws from his keynote speech at the TVB Forward conference on Sept. 30 to offer a close look the television industry. In local broadcast TV, BIA estimates there will be $21 billion in advertising revenue, with $19.3 billion in OTA revenue and $1.7 billion in digital in 2022. This is a tremendous jump in growth from 2021.

Listen to the episode, Five Keys to Success in 2022: Follow the Money.  Questions or want to see how BIA can help you?  Email us at

About the Leading Local Insights Podcast

Get on-point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more.

Find our podcast here – bookmark this link – and on Spotify, iTunes, Google, Amazon Music and more.

Have an idea on a topic you’d like us to cover in the podcast? Email us at