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LOCAL MEDIA WATCH

The Nexus of All Things Local

Leading Local Insights:  NAB Leadership Foundation Creating the Next Generation of Broadcast Leaders

Leading Local Insights: NAB Leadership Foundation Creating the Next Generation of Broadcast Leaders

by Mark Dugan | Jun 24, 2022

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BIA’s Adjusts 2022 U.S. Local Advertising Revenue Estimate to $167.4B

BIA’s Adjusts 2022 U.S. Local Advertising Revenue Estimate to $167.4B

by MacKenzie Lovings | Jun 16, 2022

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Radio Buyers With DEI Goals Can Now Target Black Owned Radio for Local Ads

Radio Buyers With DEI Goals Can Now Target Black Owned Radio for Local Ads

by Rick Ducey | Jun 9, 2022

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Mark Fratrik, Chief Economist at BIA Advisory Services, Retiring June 30

Mark Fratrik, Chief Economist at BIA Advisory Services, Retiring June 30

by MacKenzie Lovings | Jun 2, 2022

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Rethinking the Advanced TV Landscape, And Where It’s Headed

Rethinking the Advanced TV Landscape, And Where It’s Headed

by Rick Ducey | Apr 6, 2022

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Philo’s Reed Barker on Evolution of Video Platform: Going to Where the Puck Will Be

Philo’s Reed Barker on Evolution of Video Platform: Going to Where the Puck Will Be

by Rick Ducey | Mar 31, 2022

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Leading Local Insights:  NAB Leadership Foundation Creating the Next Generation of Broadcast Leaders

Before and After COVID – A Look at Legal Services Local Ad Spending

by Suzanne Ackley | Mar 28, 2022

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Coming Soon to a Screen Near You –  $700 Million Forecast for 2022 Local Ad Spending by Motion Pictures

Coming Soon to a Screen Near You – $700 Million Forecast for 2022 Local Ad Spending by Motion Pictures

by Rick Ducey | Mar 15, 2022

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Coming Soon to a Screen Near You –  $700 Million Forecast for 2022 Local Ad Spending by Motion Pictures

Coming Soon to a Screen Near You – $700 Million Forecast for 2022 Local Ad Spending by Motion Pictures

by Rick Ducey | Mar 15, 2022

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$14.7 Billion Local Audio Market Ad Forecast Released by BIA

$14.7 Billion Local Audio Market Ad Forecast Released by BIA

by Rick Ducey | Mar 14, 2022

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$1 Billion in Local Ad Spending Up for Grabs, Is CTV the Answer?

$1 Billion in Local Ad Spending Up for Grabs, Is CTV the Answer?

by Rick Ducey | Mar 8, 2022

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Local TV’s Hot Sales Categories

Local TV’s Hot Sales Categories

by Rick Ducey | Mar 3, 2022

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