by Suzanne Ackley | Feb 1, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
When it comes to social media usage by small and medium businesses (SMBs), Facebook is still King, with 45.0% of SMBs saying they use a Facebook page for advertising and promotion, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses...
by BIA Advisory Group | Feb 1, 2017 | BIA, Blog
Uber, Lyft, HomeAdvisor, and hundreds more companies have emerged in the local on-demand economy, reshaping local services and employment structures. The latest, receiving an undisclosed amount in Series A funding today, is Grab A Gardener. More than $16 billion in...
by BIA Advisory Group | Jan 30, 2017 | BIA, Blog, Local Advertising Forecast, Mobile-Social
Voice search continues its ascent, Native-social takes over mobile advertising, and the on-demand model makes its way to heavy equipment. These were topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and...
by Rick Ducey | Jan 27, 2017 | BIA, Blog
At BIA/Kelsey’s NEXT conference last month in Boston, one of the more popular sessions featured Nish Parek from IBM Watson and Jodie Sassse from Equals 3 showing how artificial intelligence and cognitive computing can be applied to tough marketing problems....
by BIA Advisory Group | Jan 26, 2017 | BIA, Blog
Programmatic advertising is taking over local TV. Already having established beachheads in other digital media (and search…the original programmatic advertising), it’s coming to a TV near you. This is also the topic of a BIA/Kelsey white paper, publishing...
by Suzanne Ackley | Jan 25, 2017 | BIA, Blog, SAM, SMBs
Nearly one in four small and medium-sized businesses offer a loyalty program according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). The top industries that use loyalty are other personal services, retail,...
