by BIA Advisory Group | Feb 9, 2017 | BIA, Blog
In a digital age, voice calls continue to be an under-recognized form of business lead. And as we examined in a recent report, this area of call commerce is advancing quickly and in parallel with the rise of AI. All of this was evident at this week’s Contact.io...
by BIA Advisory Group | Feb 8, 2017 | BIA, Blog, Broadcast, Local Advertising Forecast
Local is different. Different than national advertising. And each locality is different. Although many studies focus on national advertising and marketing spending, we believe an understanding of the features of a local media market must contribute to the strategic...
by Suzanne Ackley | Feb 8, 2017 | BIA, Blog, SAM, SMBs
The rise in mobile viewing of television and video is also impacting how small businesses advertise. Small businesses use video not on one but on multiple channels. Websites are the most popular place for videos. In fact, 1 in 4 small businesses say they have a video...
by Rick Ducey | Feb 4, 2017 | BIA, Blog, Local Advertising Forecast
(Update April 10, 2017 – Join us for our quarterly update on programmatic Thursday, April 13 at 2 pm eastern. Details & Registration here: Local TV Marketing and Programmatic, Advanced TV and Contextual Audience Networks.) Programmatic TV is about data...
by BIA Advisory Group | Feb 3, 2017 | BIA, Blog
Facebook reports another solid quarter, Starbucks joins the voice search movement, and the on-demand economy is plotted out. These were topics on this week’s BIA/Kelsey LIVE. Produced by Mitch Ratcliffe and featuring a rotating cast of analysts and guests,...
by Mark Fratrik | Feb 2, 2017 | BIA, Blog, Radio
Clearly, the radio industry got shocked today with the announcement of Entercom and CBS Radio being combined into one company. For several months, the prospect of CBS Radio as a separate public company through a new IPO has led many to consider the potential dynamics...
