by BIA Advisory Group | Jan 25, 2017 | BIA, Blog, Mobile-Social
Voice has been catapulted in the smartphone era. The telephone is 140-years old but has only been recently reinvented, as it’s bolted to an always-handy search and discovery device. This is the foundation of call commerce, the science of driving, tracking and...
by BIA Advisory Group | Jan 24, 2017 | BIA, Blog
Google Home, Amazon Echo, Siri, Cortana and a slew of other voice assistance services have come to market in recent years. As many as seven million home speaker units equipped with voice services were in U.S. homes at the end of 2016, according to a recent report by...
by BIA Advisory Group | Jan 18, 2017 | BIA, Blog, Broadcast, Verticals
The Interactive Advertising Bureau, with Research Now, released a study last Friday that explores marketing lift from combinations of traditional and digital channels. The controlled study examined brand recognition and recall in two markets, for a new automobile...
by BIA Advisory Group | Jan 18, 2017 | BIA, Blog, Broadcast, Verticals
The Interactive Advertising Bureau, with Research Now, released a study last Friday that explores marketing lift from combinations of traditional and digital channels. The controlled study examined brand recognition and recall in two markets, for a new automobile...
by BIA Advisory Group | Jan 18, 2017 | BIA, Blog
How much will be spent on mobile advertising through 2021, and what will be the sources (and destinations) of those dollars? More importantly, what does this all mean for advertisers and campaign tactics? We covered the first two questions in the first half of a...
by Suzanne Ackley | Jan 18, 2017 | BIA, Blog, Mobile-Social, SAM, SMBs
Small businesses are increasingly using Instagram for advertising and promotion, according to Wave 20 of our Local Commerce Monitor™ survey of small businesses (Q3/2016). While a Facebook page is still the most popular social media used by small businesses,...
