BIA/Kelsey estimates the social media advertising industry in the U.S. will grow to $31.5 billion by 2021, from $14.9 billion in 2016. For broadcasters, social media trends create rich opportunities for significant wins around incremental ad sales and increased on-air…
The Local Commerce Monitor™ (LCM)report, Video Advertising and Small Businesses, profiles SMBs that use video advertising and examine their current and future usage of and spending on media, digital platforms and key marketing programs. This 27 page report includes charts, data and analysis on the…
More than the scope of data use is changing today. Marketers have many more channels to address potential customers, and customers are sharing more data than ever before. But most organizations still treat data purchases with the relatively casual due…
This BIA/Kelsey Industry Watch report is no longer available. A new 2018 forecast for local mobile and local social advertising revenue is available in the new report: 2018 U.S. Local Advertising Forecast: Mobile and Social.
What’s the expected growth for mobile revenue? How much will national brands spend locally in 2017 to target local audiences? How will television stations fare in this non-political year? What’s the opportunity for voice search? Will programmatic become a significant…
Chief marketing officers struggle with the definition of local markets because existing tools focus on the location of markets rather than the changing location of customer engagements. Because of the scope of their work, senior brand managers often spend millions…
This 45-page report delivers a comprehensive overview of the television industry by examining the current environment for television broadcasting and those factors that will drive the industry going forward. Topics covered in the report include trends in local advertising and…
“Valuable, insightful report! Expert analyses and insights into what is happening with the radio industry, large market competition and the net effect for the CBS Radio valuation.” Jeff Smulyan, CEO, Emmis Communications
The local TV industry is developing a new personality based on an emerging set of solutions around data-driven audience targeting advertising. Programmatic TV is a solution offering efficiency and accuracy to the buying and selling of TV inventory. This report…
The smartphone era has vaulted the importance of phone calls as high-value, high-intent lead sources for business - an opportunity termed "call commerce." Just ask Facebook, Google, and other tech giants that continue to put voice calls at the center of their consumer experiences and…