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BIA’s U.S. advertising forecast provides the big picture on ‘local’ advertising & marketing.

Want predictive analytics and insights about the local advertising marketplace? Discover BIA’s U.S. Local Advertising Forecast, a game-changing resource that tracks nationwide and local market advertising.

BIA’s U.S. Local Advertising Forecast is meticulously crafted to provide you with valuable insights into the dynamic landscape of U.S. local advertising. It explains market dynamics and shows where dollars are being spent both in traditional and digital media by business verticals. It examines the current year and provides historical and future advertising revenue data.

With its comprehensive data, you can effectively plan your ad selling strategies, whether you’re a national corporation, a broadcast or regional company, or a small and medium-sized business (SMB).

The U.S. Local Advertising Forecast offers different views. Whether you want a nationwide view of advertising spending, or want to drill into a local TV or Radio market, BIA offers flexible access options:

Our forecasts draw from BIA’s proprietary data; annual broadcast surveys; company, industry, and company information in the public domain; and discussions with clients and non-clients about the direction and pace of development in the local media marketplace.


BIA defines local advertising as all advertising platforms that provide access to local audiences for national, regional and local marketers.

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