The Plus Spender Trend Report details data from BIA/Kelsey’s Local Commerce Monitor (LCM) survey of small businesses that spend more than $25,000 a year on marketing and advertising. Included in this 47-page report is key data on the usage and…
The Core SMB Trend Report details data from BIA/Kelsey’s Local Commerce Monitor (LCM) survey of small businesses that spend less than $25,000 a year on marketing and advertising. The Core Sample represents the bulk of small businesses in the US.…
The report, Small Businesses Advertising & Marketing Trends – LCM Wave 21 (Q3/2017), offers a comprehensive overview and analysis of the full 30-minute survey from all 1,000 small business respondents (key marketing decision makers in the businesses). The comprehensive deck covers the following areas…
In the paper, Making Location Intelligence Actionable for Partners, Brands & Agencies, BIA/Kelsey and GroundTruth dig into the new types of data that allow mobile devices and location intelligence to bring new data-driven audience segmentation to the market and tie it to…
As digital marketing usage grows, so does the competition. Consequently, the main question most small businesses are trying to find the answer to these days goes: “How can I make sure my ads are noticed?” The same question applies to…
Advanced TV continues to innovate, and bring change in the national and local TV markets through technology, data, and new forms of automation and efficiency. In this latest report on Advanced TV, BIA/Kelsey offers an in-depth review of the advanced…
BIA/Kelsey estimates health care organizations will spend more than $10.85 billion on local advertising in the U.S. in 2017. This represents 7% of the $147.94 billion total estimated local advertising market. The vertical report, “Insights in Local Advertising – Health Care…
Of the $20.9 billion in the local TV ad market (BIA/Kelsey's July 2017 ad forecast), only 5% of the revenue comes from digital properties such as web assets, mobile apps and distribution platforms like Facebook. Can local TV operators find a path…
The insight report “The Rise of Advanced TV Platforms: Programmatic TV, Addressable TV and Contextual Audience Networks” examines three different parts of the advanced TV ecosystem: addressable TV, programmatic TV and a grouping this report defines as “contextual audience networks” (CAN). As…
The media landscape is evolving rapidly. Media planning has now become a game of targeting, efficiency, and ROI. In particular, national brands are rediscovering that localizing their campaigns allow them to customize their approach to their target segments, achieving higher…