BIA/Kelsey’s Local Commerce Monitor™ – SMBs with 10 to 99 Employees report examines the opportunity and current state of SMBs with 10 to 99 full-time employees. This report looks at where these SMBs spend the most as well as the…
BIA/Kelsey’s Local Commerce Monitor™ – SMBs with 2 to 9 Employees report examines the opportunity and current state of SMBs with 2 to 9 full-time employees. This report looks at where these SMBs spend the most as well as the…
The Local Commerce Monitor™ (LCM) report, Advertising and Marketing Trends of Franchisees, profiles franchise SMBs to examine their current and future usage of and spending on media, digital platforms and key marketing programs. This 55 page report includes charts, data and analysis on the…
Get an inside view of advanced TV, leading programmatic players and what initiatives will be front and center this year in the new report, ADVANCED TV: Executive view on Industry Progress & New Directions” Included in the report is BIA/Kelsey’s local…
The Local Commerce Monitor™ (LCM) report, Small Businesses in the Home and Trade Service, examines the advertising opportunity and preferences of SMBs in the home and trade services, which includes businesses like plumbers and painters. This 31 page report includes 18 charts…
Identify the opportunity in the 2018 U.S. Local Advertising Forecast: Mobile and Social. It provides a complete overview of paid U.S. local advertising for local mobile and local social. It includes a five-year national overview of total U.S. spending in…
The Local Commerce Monitor™ (LCM) report, Programmatic Advertising Users, examines the advertising opportunity and preferences of SMBs that use programmatic automated ad buying that can find and place ads among target audiences. This 34 page report includes 21 charts and 6…
Co-op advertising dollars go unused each year because small businesses are not always aware of the programs available or are unable to navigate the co-op advertising process. In the Local Commerce Monitor™ (LCM) report, Co-Op Programs & Small Businesses, BIA/Kelsey examines the…
The U.S. Local Advertising Forecast 2018 provides a complete overview of paid U.S. local advertising. It includes a five-year national overview of total U.S. spending in local markets and market-based advertising revenue estimates for twelve media (i.e., online/digital, mobile, direct…
B2B Marketers selling to small and medium-sized businesses (SMBs) face a dynamic market. According to BIA/Kelsey’s survey of SMB advertisers, over half (52.9 percent) of SMBs describe themselves as "growing and expanding." Similarly, 60 percent report they expect to increase revenue…