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The Local Commerce Monitor™ (LCM) report, Small Businesses in the Home and Trade Serviceexamines the advertising opportunity and preferences of SMBs in the home and trade services, which includes businesses like plumbers and painters. This 31 page report includes 18 charts and 6 pages of commentary on:

  • How they value customer comments and their online reputation
  • Percent that are franchisees and their co-op spend
  • How these SMBs are using:
    • Loyalty programs
    • Customer analytics
    • Advertising agencies
  • Other advertising services these SMBs have considered using
  • Future spend and investment

Who Should Read This Report?

  • Sales and sales training professionals
  • Executives in charge of marketing and/or product development targeted to SMBs
  • Senior leaders evaluating opportunities in the SMB marketplace
  • Any executive with a role in selling digital products
  • Anyone focused on the trends and direction of SMBs
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