BIA/Kelsey publishes an ongoing series of reports that provide a full range of data and insights from our proprietary research. These reports examine key segments of the SMB population, including segments by vertical business category, advertising spend, headcount and utilization…
This report examines the opportunity and preferences of SMBs that use social media for advertising and promotion. Findings are from Wave 18 of BIA/Kelsey’s Local Commerce Monitor™ (LCM) survey. In our full sample, 72.2%, or 394 SMB respondents, reported that…
BIA/Kelsey estimates financial organizations will spend $7.5 billion on local advertising in 2015, representing 5.4 percent of the $137.9 billion total local advertising market. Of this amount, 73.5 percent is expected to be allocated to traditional media. Digital, however, is…
Programmatic ad exchanges — highly scaleable methods for automating ad campaigns in order to determine the right ad to serve to the right consumer at the right price — have become the talk of the digital advertising world. But how…
Among technology sectors transforming media, social sharing tops the list. This refers to mobile users sharing pictures via Instagram, video via Snapchat or location status via Facebook. It’s especially prevalent among increasingly buying-empowered millennials. When effective, social sharing can harness…
This report examines the opportunity and preferences of the small and medium-sized business (SMB) group that use Loyalty Programs. The report, based on BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 18 survey data, explores their spending behavior, preferences in advertising and…
This report examines the small and medium-sized business (SMB) group classified as entertainment SMBs (restaurant/bar, hospitality and entertainment/music). The report, based on BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 18 survey data, explores their spending behavior, preferences in advertising and future…
This report examines SMBs that prefer a “Do It With Me” or “Do It For Me” model for advertising and marketing services. The report, based on BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 18 survey data, offers an overview of the…
This report examines SMBs that prefer a “Do It Myself” or “Do It Yourself” model for advertising and marketing services. The report, based on BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 18 survey data, offers an overview of the unique characteristics…
Established SMBs (2+years old) are looking to grow and retain customers and – based on BIA/Kelsey’s Local Commerce Monitor™ (LCM) Wave 18 survey data – there are a lot of other distinct marketing activities they do in this stage of…